The New Jersey Nets last week announced it has launched a marketing alliance with Harrisburg, Pa.-based Rite Aid Pharmacy, the largest drugstore chain on the East Coast. The alliance — which kicked off this month and runs through March 24 — will involve the promotion of Nets basketball, with tickets in 65 stores in the New York metropolitan…The New Jersey Nets last week announced it has launched a marketing alliance with Harrisburg, Pa.-based Rite Aid Pharmacy, the largest drugstore chain on the East Coast. The alliance — which kicked off this month and runs through March 24 — will involve the promotion of Nets basketball, with tickets in 65 stores in the New York metropolitan area, including 43 New Jersey locations.

Rite Aid will promote the team through circulars and in-store signage, and will give fans the opportunity to win tickets through special retail promotions at the participating locations, according to the Nets. The pharmacy will not be selling Nets merchandise, but will provide shoppers with offer codes for special discounts, according to the team. The Nets, meanwhile, said it will promote Rite Aid at five games in-arena and via radio and LED signage.