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The New York Red Bulls announced the latest step in the continued evolution of Sports Illustrated Stadium with the launch of Hype House for the 2026 season.

The first-of-its-kind, open air social club reimagines the Crossbar space inside the Harrison stadium.

NJBIZ has reported about the slew of exciting developments in and around the Red Bulls and at Sports Illustrated Stadium. The latest includes the recent announcement of a multiyear partnership with leading sports and entertainment hospitality company Levy, that also kicks off next season. Hype House adds to that momentum.

“Hype House creates a new level of premium at Sports Illustrated Stadium – one that’s social, approachable, and designed, for fans who want even more out of matchday,” said New York Red Bulls Chief Revenue Officer Joe Stetson in a Sept. 30 press release.

Key Hype House features include:

• Built for exclusivity and connection – including private entry, exclusive merchandise, dedicated restrooms and interactive fan experiences
• Open-air design pairs with curated music, live DJ sets, signature Hype House cocktails, elevated stadium fare by Levy and more
• Opens next season
• Offers premium matchday access through full-season memberships, partial season, match passes and group packages for every size (including parties of 300-plus)
• Also available for select private venue rentals, such as brand activations, corporate events, celebrations and one-of-a-kind gatherings
• Hype House Season Ticket members gain full access to the full suite of season member perks and benefits, such as:
  • • Meet the team events
    • Open practice sessions
    • Exclusive team merchandise discount
    • A member ticket exchange system
    • Events and concerts
    • Loyalty Members+ benefits

The Red Bulls say the Hype House puts members in the heart of the action.

Stetson said, “It’s the perfect bridge between traditional seating and our suite experiences, giving fans and partners a space that’s vibrant, flexible, and built for connection.”

More information on Hype House is available here.