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The New York Red Bulls and Sports Illustrated Tickets unveiled Dec. 11 a long-term, strategic partnership that includes a new name for the MLS team’s home.

The two organizations said the partnership aims to set a new standard for fan engagement through cutting-edge ticketing technology and dynamic event experiences.

Sports Illustrated Tickets was launched in June 2021 as part of the continued evolution of the Sports Illustrated brand – offering a fan-first ticketing marketplace.

Under the new agreement, Red Bull Arena in Harrison will be renamed and rebranded Sports Illustrated Stadium.

“We are thrilled to announce a groundbreaking long-term partnership with Sports Illustrated Tickets and the iconic Sports Illustrated brand,” said Marc de Grandpré, president, New York Red Bulls. “Our shared values and unwavering commitment to delivering an unparalleled guest experience will further cement Sports Illustrated Stadium as a premier destination for sports and entertainment in the metropolitan area.”

Additionally, Sports Illustrated Tickets will serve as the Official Primary and Secondary Ticketing Partner for the Red Bulls, beginning in 2026 – for events including Red Bulls and Red Bulls II games; NJ/NY Gotham FC and international matches; Red Bulls Youth events; concerts; watch parties; and more.

A new era

The Red Bulls stress how the partnership will offer fans unprecedented access – from easy digital ticketing solutions to exclusive events and immersive opportunities, which the club says will mark a new era for Sports Illustrated Stadium as a premier live sports and entertainment destination in the region.

“We are truly honored to call Sports Illustrated Stadium, the home of Red Bull New York – and together, we eagerly anticipate creating unforgettable memories for all our fans and guests,” said de Grandpré.

Other key details from the partnership include:

• Plans to integrate Sports Illustrated Tickets’ popular digital Sports Illustrated Fan Cover offering at key stadium events – ensuring all fans leave with a memorable, customized keepsake
• New offerings such as Club SI, a premium 1,000-person hospitality location that features upscale, gourmet dining, beverages, prime viewing and more

The announcement comes on the heels of a Cinderella playoff run that took the Red Bulls to the MLS Cup this past weekend – with the dream season ending in a 2-1 loss in the title game to the LA Galaxy. This partnership adds just another layer of buzz for the Harrison club as they enter 2025 riding a wave of positive momentum and excitement.

Also in the works:

Earlier this year, the New York Red Bulls broke ground on a privately funded, state-of-the-art Training Complex in Morris Township. Find out more here >>