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On a roll at The Rock (access required)

The New Jersey Devils open a new season with a new president and a growing fan base

In the last six months, officials expanded the team’s content staff from two to 11 people in an effort to create more on social media for fans. In the three months since the NHL draft, they’ve exceeded every content media metric the organization had previously set, becoming fourth in the league in Twitter interactions and third in Instagram interactions. And newly appointed President Jake Reynolds said that improvement has already translated into business gains for the team.

Gabrielle Saulsbery
Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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