When Dr. Craig Harmon of Salt Late City bought his daughter Rachel a 2019 Subaru Impreza, a surprise celebration with the retailer’s owner, staff, and corporate representatives followed: this was the company’s 10 millionth U.S. sale.
Harmon purchased the vehicle at Nate Wade Subaru, the oldest Subaru retailer in the country. He’s a Subaru faithful: he and his family own a combined total of seven.
“My family and I drive Subaru vehicles for their proven history of safety and reliability and performance in inclement weather,” said Harmon. “We only have one problem with Subaru: the vehicles last too long!”
Founded in 1968, Camden-based Subaru of America sold 332 vehicles in its first year. According to President and CEO Thomas Doll, it took the company 41 years to sell its first five million vehicles in the U.S.
Ten years later, they hit five million more.
“Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability and dependability,” Doll said.