Beard Club

Beard Club, a Westwood-based men’s grooming brand, is adding Devin Williams of the New York Yankees to its roster of partners that includes NBA superstar James Harden and Chicago Cubs player Justin Turner.
Mar 31, 2025

Beard Club, Lysol unveil partnerships with MLB stars

Just in time for the start of baseball season, the Jersey-based brands both detailed collaborations including current – or former – New York Yankees.

Country musician Dustin Lynch will join Beard Club's team of equity partners that includes NBA superstar James Harden, recording artist Kid Cudi and Major League Baseball star Justin Turner.
Jul 28, 2024

Country star Lynch is Westwood-based Beard Club’s latest celebrity ambassador (photos)

Dustin Lynch joins a roster of well-known users and backers including, Kid Cudi, NBA superstar James Harden and Major League Baseball's Justin Turner. 

Justin Turner of the Toronto Blue Jays signed on as an equity partner of Westwood-based Beard Club.
Jun 6, 2024

Westwood-based Beard Club adds MLB veteran as equity partner

Known for his signature red beard, the two-time All Star and World Series champion said he was "thrilled to partner with Beard Club, a brand that shares my commitment to quality and innovation."

Los Angeles Clippers star James Harden – widely regarded as one of the greatest scorers and shooting guards in NBA history but also known for his beard – first invested in Westwood-based Beard Club in 2022.
Apr 19, 2024

Westwood-based Beard Club hits Target shelves

The business is backed by NBA star James Harden, who also serves as “brand champion” to advance awareness and bring “fresh perspective and style to beard grooming and beyond.”