Sign In
Free Newsletter
Suburban Propane sponsors NASCAR race at Bristol Motor Speedway
Suburban Propane boosts its NASCAR partnership with a Bristol race sponsorship, a new mascot and expanded trackside energy services.
Pantone founder Herbert’s story told in new film
A new documentary explores the life of Pantone founder Larry Herbert and how he created the Pantone Matching System and built a global color authority.
Valley Bank launches ‘That’s How’ campaign ahead of centennial
Valley Bank launches its new "That’s How" brand campaign, spotlighting relationship-driven banking as the Morristown-based bank nears its centennial.
Trenton’s new ECHL hockey team name officially revealed
Officials unveiled the Ironhawks as the city’s new ECHL hockey team, set to debut at CURE Insurance Arena for 2026–27.
Paris Baguette debuts holiday shop with bakery-inspired gifts
The Moonachie-based bakery café concept's first online store features limited-edition loungewear, plush pastries, decor and more, plus chances to win treats.
‘The Fixer’ debuts on Fox with JLL Design, NJ fitness brand
On his new show, Marcus Lemonis enlists JLL Design to help Perspirology finetune its messaging as the company seeks to scale.
NJ’s Axelrod builds LeGrand, SipMargs, Chica Chida brands
Spirits entrepreneur Brian Axelrod is expanding local brands with high-profile partnerships - including with influencer Alix Earle - strong local support and new releases.
ECHL teams with Sports Business Advisors to boost revenue, reach
The minor professional ice hockey league enlisted Sports Business Advisors to help grow revenue, expand the brand and pursue new sponsorship opportunities nationwide.
Atlantic City marketing integrated under one brand
“The move allows us to speak as a stronger, united voice, streamlining our efforts in amplifying Atlantic City’s appeal as a premier destination for leisure and business travelers,” said Visit Atlantic City President and CEO Gary Musich. “It also enables us to deliver a greater economic impact for our community.”
After relaunching Bed Bath & Beyond, Overstock.com unveils new corporate name
“As we continue the process of transforming our consumer brand, our new corporate name will help us reach millions of new customers with our advantageous and differentiated, asset-light ecommerce business model," CEO Jonathan Johnson said in a statement. "The name ‘Beyond’ emphasizes our commitment to connect new and legacy customers with a wide assortment of products and services."
Hackensack Meridian wants patients to know: ‘We’re Ready’
The health care network's new brand message reflects its “readiness to help patients tackle any challenge that comes their way, ‘today and every day,'" the organization said.
