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Buybuy Baby, Bed Bath brands reunited under $5M asset acquisition (updated)
The move comes less than four months after the baby retailer announced plans to close its fleet of brick-and-mortar stores by the end of the year and become a “digital-first brand.”
Buybuy Baby closing all stores less than a year after relaunch (updated)
Instead, the former subsidiary of bankrupt Bed Bath & Beyond will become a “digital-first brand,” according to an announcement on its website.
Buybuy Baby is back – with familiar faces but new focus
Less than four months after being acquired by Piscataway-based Dream On Me Inc., the baby goods brand previously owned by Bed Bath & Beyond is having a rebirth – an effort being led by former executives of that parent company.
Buybuy Baby celebrating NJ return with in-store events
The relaunch come less than four months after Piscataway-based Dream On Me Inc. spent $15.5 million to acquire the brand's intellectual property rights.
Buybuy Baby’s November comeback includes 4 NJ stores
After purchasing the intellectual property rights of the baby-focused banner for $15.5 million in July, Piscataway-based Dream On Me Inc. says it plans to launch 100 to 120 brick-and-mortar shops over the next three years.
Toys R Us, Buybuy Baby detail latest comeback plans
Ahead of the holiday shopping season, two iconic chains with New Jersey roots plan to make a grand return to the brick-and-mortar retail landscape.
Buybuy Baby, Harmon plan to make brick-and-mortar return
The entities that scooped up the rights to the bankrupt Bed Bath & Beyond subsidiaries have plans to reopen some stores, including in New Jersey.
Piscataway-based retailer bids $1.17M for 11 Buybuy Baby leases
Dream On Me Inc. made the move after acquiring the trademark and digital assets of the Bed Bath & Beyond banner earlier this month.
Judge OKs $15.5M sale of Buybuy Baby’s IP to former vendor in NJ (updated)
Launched in 1996 by the sons of Bed Bath & Beyond co-founder Leonard Feinstein, the banner was considered to be the crown jewel of the bankrupt retailer’s portfolio.
Piscataway-based company is top bidder for Buybuy Baby IP (updated)
The reported $15.5 million offer could see Dream on Me Inc. acquire the chain’s trademark, domain, mobile platform and business data.
Bed Bath & Beyond splits auction for Buybuy Baby brand
After opting to run a separate event for the banner, the bankrupt retailer will now hold that sale in two phases.
Crate & Barrel offers options for Bed Bath, Buybuy Baby registry customers
According to the Union-based retailer, which filed for bankruptcy in April, while no new lists can be created, all current data is safe and can still be viewed.
