buybuy BABY

BuybuyBaby's new brand ever & ever, is a collection of apparel, bedding, furniture and more.
Jan 19, 2023

Buybuy Baby debuts 2nd exclusive brand of apparel, bedding and furniture

The specialty baby products retailer owned by Bed Bath & Beyond, debuted its first in-house collection, mighty goods, in November.

buybuy Baby's first-ever exclusive brand
Nov 1, 2022

buybuy Baby launches exclusive ‘value-driven’ brand (slideshow)

The debut of mighty goods marks the first introduction of its kind from the Bed Bath & Beyond-owned specialty baby products retailer.

buybuy BABY expanded its portfolio of parent-founded Buzzworthy Brands in July, including Smilo.
Oct 27, 2022

Bed Bath & Beyond to close Princeton buybuy Baby store

A representative for the parent company, Union-based Bed Bath & Beyond, confirmed it will shutter the 601 Nassau Park Blvd. location, but did not elaborate on the reason or whether more closures were planned.

Sep 21, 2021

buybuy BABY launches educational, social ‘Welcome to Parenthood’ initiative

The Union-based Bed Bath & Beyond subsidiary said the campaign includes resources, revamped shopping experiences, a revised registry, new digital offerings and is aimed at inspiring customers to embrace "the messy yet magical moments."