Oishii

Oishii Berry Schmear
Jun 16, 2026

Oishii, PopUp Bagels bring back berry schmear nationwide

Oishii and PopUp Bagels are bringing back their Nikko berry spread at 40 locations, including in Westfield, through July 1.

Jersey City-based Oishii – which translates to “delicious” in Japanese – introduced its first strawberry in 2018, the Omakase Berry.
May 14, 2026

Berry grower Oishii raises $150M to expand vertical farming

Jersey City-based Oishii raised $150M to expand vertical farming, robotics and premium berry production nationwide.

In February 2023, Oishii unveiled the Koyo Berry – known for its refreshing sweetness and balanced acidity.
Dec 16, 2024

Jersey City-based luxury Oishii berries coming to ShopRite stores

Launched in 2016, the company relies on advanced robotics combined with traditional farming methods to operate its state-of-the-art indoor farm facilities -- having raised over $200 million since its founding.

Founded in 2016, Jersey City-based Oishii relies on advanced robotics combined with traditional farming methods to operate its three indoor farm facilities.
Nov 20, 2024

Oishii raises $150M in Series B funding (updated)

The Jersey City-based sustainable berry grower said the investment will aid its expansion into new markets, as well as investments in research and development.

In February 2023, Oishii unveiled the Koyo Berry – known for its refreshing sweetness and balanced acidity.
Jun 4, 2024

Oishii launches high-tech, solar-powered strawberry farm in Phillipsburg

Amatelas Farm occupies a 240,000-square-foot, repurposed plastics manufacturing facility and has already resulted in more than 100 new hires in the Lehigh Valley, according to the company.

Jersey City-based Oishii – which translates to “delicious” in Japanese – introduced its first strawberry in 2018, the Omakase Berry.
Feb 28, 2024

Jersey City-based luxury berry grower Oishii secures $134M in Series B funding

The raise defies a pullback by investors in vertical farming over the last few years due to the challenges of scaling, matching commercial retail prices and funding expensive facilities.

Jersey City-based vertical farming leader Oishii is introducing its latest innovation: the Rubī tomato.
Dec 6, 2023

Oishii, the NJ brand behind luxury strawberries, introduces sweet tomatoes

The vertical farming leader's latest innovation – the third varietal grown in its state-of-the-art indoor commercial farms – will roll out to select Whole Foods Market stores, starting with the grocer’s recently opened Jersey City location.

A Grow Box is an all-in-one hydroponic system with vertical vine plants.
Aug 24, 2023

Oishii, nonprofit team to offer hydroponic grow kits for schools

The Jersey City-based indoor vertical farmer is working with Next Generation Harvest Foundation on a new scholarship program that focuses on STEM education.

Founded in 2016, Jersey City-based Oishii aims to transform agriculture through vertical farming, relying on advanced robotics combined with traditional farming methods.
Aug 15, 2023

Oishii taps former PepsiCo, Milk Bar exec as chief commercial officer

Rita Hudetz brings more than 20 years of experience in sales, marketing and operations for retail and consumer packaged goods brands to the position with the Jersey City-based indoor vertical farmer.

Founded in 2016, Jersey City-based Oishii aims to transform agriculture through vertical farming, relying on advanced robotics combined with traditional farming methods.
Jun 1, 2023

Luxury berry grower Oishii adding robots to Jersey City indoor vertical farm

According to the company, introducing advanced automation across all of its facilities will enable it to "meet the substantial demand" and to accelerate plans to scale globally.

Oishii, a New Jersey-based sustainable indoor agriculture company, is introducing a new strawberry, the Koyo Berry.
Feb 23, 2023

Oishii, the world’s largest vertical strawberry farmer, has some sweet news

The Jersey City-based company will introduce a brand-new variety, joining the popular Omakase Berry as the second grown in its state-of-the-art indoor commercial farm.

May 19, 2022

World’s largest vertical strawberry farm opens in Jersey City

Making its fruit more affordable was "the whole purpose” of expanding operations and focusing on efficiencies, said Oishii co-founder and CEO Hiroki Koga. As of May 18, an 11-pack of the berries sold for $50; now, that price has dropped to $20.