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Campbell’s buys 49% stake in Rao’s sauce maker La Regina
The $268 million play for Italy-based La Regina strengthens the Camden company's fast-growing premium pasta sauce business.
2 Campbell’s brands return to Macy’s Thanksgiving parade
The appearances from Rao’s and Goldfish will include the smallest float ever to feature in the annual holiday tradition, along with the "Pasta Knight" comeback.
Rao’s to debut Macy’s Thanksgiving Day Parade float
While financial terms of the three-year appearance weren’t released, CNN noted that having a presence in the parade generates the “equivalent of $2.25 million in advertising for a brand.”
Campbell’s $2.7B Rao’s acquisition pushed to mid-2024
The delay comes as the FTC seeks more information about the proposed deal, which was originally expected to close by December of this year.
Don’t worry, Campbell isn’t planning to change Rao’s sauce recipe
"We will not touch the sauce," CEO Mark Clouse said in response to customer concerns in the wake of the company's announced $2.7 billion takeover of the brand, adding: "We just spent a pretty significant amount of money to buy something that we believe is really, really special."
Montclair pasta sauce to open pop-up experience in NYC
The Saucery by Rao's Homemade is a three-day marketplace where visitors can sample a variety of products, including pastas, freshly grown produce, Italian herbs and wine pairings.
