Montclair pasta sauce to open pop-up experience in NYC

Gabrielle Saulsbery//April 8, 2022//

Montclair pasta sauce to open pop-up experience in NYC

Gabrielle Saulsbery//April 8, 2022//

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Montclair-based pasta sauce maker is set to open a pop-up experience in New York City on April 22.

The Saucery by Rao’s Homemade is a three-day marketplace where visitors can sample a variety of sauces, pastas, freshly grown produce, Italian herbs and wine pairings.

“The Saucery by Rao’s Homemade transports guests to an Italian marketplace through an immersive experience that celebrates quality ingredients, authentic Italian heritage and the delicious flavors that set our products apart,” said Executive Vice President and Group General Manager Risa Cretella. “Much like a winery, The Saucery by Rao’s Homemade will honor the ingredients and process of creating a perfectly balanced, delicious pasta sauce, and we hope consumers leave The Saucery by Rao’s Homemade with more knowledge and even more love for our brand.”

Rao’s Homemade partnered with actress and foodie Busy Philipps to develop an exclusive “Saucery” recipe. Consumers can learn more about the inspiration for the recipe and purchase ingredients at The Saucery by Rao’s Homemade.

Exterior of The Saucery by Rao’s Homemade – RAOS HOMEMADE

“Rao’s Homemade is my go-to Italian sauce when I’m cooking at home, and with the launch of The Saucery by Rao’s Homemade, everyone will get a behind-the-scenes look at the fresh ingredients that make the brand so beloved,” said Philipps. “This is the second time the brand and I have come together for a delicious partnership, and I can’t wait for everyone to visit the pop-up and try out all of the amazing products the brand has to offer.”

Products from the full Rao’s Homemade portfolio will be available for 15% off their original price at The Saucery, and guests will have the opportunity to purchase items from the brand’s Limited Reserve collection. They can also purchase unique, luxury merchandise such as rose gold “Saucy” jewelry and rhinestone-encrusted sauce jars that are only available for purchase at The Saucery by Rao’s Homemade.

Non-locals can enter for a chance to win a trip for two to New York City to visit the The Saucery by Rao’s Homemade in person.

The Saucery By Rao’s Homemade will donate 100% of all proceeds to Jersey Cares, a non-profit dedicated to recognizing community-identified needs and leading change by organizing various events, collection drives, and other volunteer opportunities.

“Rao’s Homemade has been an incredible partner to Jersey Cares, starting with the #Sauce4Cause program in 2020,” said Michelle Dee, chief operating officer at Jersey Cares. “We are thrilled to continue our partnership on an even larger scale with the opening of The Saucery by Rao’s Homemade.”

Starting on April 8, people can reserve their spot to visit The Saucery by Rao’s Homemade located at 579 Broadway. Admission is free, but guests must sign up for a timeslot ahead of time.