NAIOP NJ rolls out CREDA rebrand with plans to grow
A who's who of industry professionals came out July 1 to celebrate the re-introduction of the Commercial Real Estate Development Association at The Park in Berkeley Heights. The move aligns with the national organization while expanding its commercial real estate mission locally.
Bridge Industrial rebrands as Kurv Industrial
According to the Chicago-based company, with a strong New Jersey presence, the move marks the next chapter for the industrial real estate firm.
Legacy brunch celebrates Oliver, honors leaders (photos)
Drawing a large turnout, the Sheila Y. Oliver Foundation recognized nine women shaping local communities, as well as announced its official rebrand and name change.
‘The Fixer’ debuts on Fox with JLL Design, NJ fitness brand
On his new show, Marcus Lemonis enlists JLL Design to help Perspirology finetune its messaging as the company seeks to scale.
Nutley’s The Hudson Rose to close – temporarily – for ‘saucy’ rebrand
The eatery will be updated under the vision of chef and Food Network “Chopped” champion Andrew Riccatelli and GM Eric Binder.
Coachella challenges Newark dog fest over name use (updated)
The California music and arts festival is barking mad over the name of a Newark "dog lifestyle" event, which made its debut in the Brick City in late June.
NJBIA unveils new look, tagline amid policy push
The New Jersey Business & Industry Association is revealing updates to its logo, website and more as it ramps up advocacy and reaffirms its mission, placing "business at the center."
Bergen Town Center rebrand adds celebs, food tastings
The Urban Edge Properties-owned property will debut recent upgrades with a two-day event featuring local celebrities, good eats, giveaways and more.
BeiGene rebrands, shifts global base to Switzerland
In addition to its new name, the oncology company – which launched its $800 million U.S. flagship facility in Hopewell last summer – redomiciled from the Cayman Islands.
Princeton-based BioCentriq rebrands
Founded in 2019 as a New Jersey Innovation Institute subsidiary, a South Korean buyer bought the cell therapy contract development and manufacturing organization for $73 million in May 2022.
Mindful Healing rebrands as Serenium Therapy and Wellness (photos)
Founded in 2021, the provider offers both statewide virtual care as well as in-person therapy options at its three offices in New Jersey.
Denholtz heads into 2025 with new name, leadership and outlook (updated)
In addition to bringing on Katie Kurtz as CEO, the more than 70-year-old Red Bank business started the new year with a new website, name and business model, emerging as a private investment management firm.

















