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rebrand

The former NAIOP NJ chapter reveals its new logo and name change to Berkeley Heights. CREDA NJ July 1, 2026, at The Park in Berkeley Heights. JESSICA PERRY/NJBIZ
Jul 2, 2026

NAIOP NJ rolls out CREDA rebrand with plans to grow

A who's who of industry professionals came out July 1 to celebrate the re-introduction of the Commercial Real Estate Development Association at The Park in Berkeley Heights. The move aligns with the national organization while expanding its commercial real estate mission locally.

BridgePort II at 1130 State St. in Perth Amboy from Bridge Industrial brought a brand-new storage and distribution center to formerly blighted land along the Arthur Kill waterfront. - JESSICA PERRY/NJBIZ
Mar 16, 2026

Bridge Industrial rebrands as Kurv Industrial

According to the Chicago-based company, with a strong New Jersey presence, the move marks the next chapter for the industrial real estate firm.

2025 Sheila Y. Oliver Legacy Brunch
Jul 29, 2025

Legacy brunch celebrates Oliver, honors leaders (photos)

Drawing a large turnout, the Sheila Y. Oliver Foundation recognized nine women shaping local communities, as well as announced its official rebrand and name change.

Stock photo depicting the filming of a reality TV show or program with camera equipment in focus in foreground and a group of individuals seated around a conference table out of focus in the background. DEPOSIT PHOTOS
Jul 22, 2025

‘The Fixer’ debuts on Fox with JLL Design, NJ fitness brand

On his new show, Marcus Lemonis enlists JLL Design to help Perspirology finetune its messaging as the company seeks to scale.

The Hudson Rose in Nutley
Jul 17, 2025

Nutley’s The Hudson Rose to close – temporarily – for ‘saucy’ rebrand

The eatery will be updated under the vision of chef and Food Network “Chopped” champion Andrew Riccatelli and GM Eric Binder.

Newark Barkchella
Jul 14, 2025

Coachella challenges Newark dog fest over name use (updated)

The California music and arts festival is barking mad over the name of a Newark "dog lifestyle" event, which made its debut in the Brick City in late June.

2025 NJBIA Employer Legislative Committee Reception
Jul 7, 2025

NJBIA unveils new look, tagline amid policy push

The New Jersey Business & Industry Association is revealing updates to its logo, website and more as it ramps up advocacy and reaffirms its mission, placing "business at the center."

Bergen Town Center
Jun 17, 2025

Bergen Town Center rebrand adds celebs, food tastings

The Urban Edge Properties-owned property will debut recent upgrades with a two-day event featuring local celebrities, good eats, giveaways and more.

BeOne Medicines Ltd. in Hopewell
May 27, 2025

BeiGene rebrands, shifts global base to Switzerland

In addition to its new name, the oncology company – which launched its $800 million U.S. flagship facility in Hopewell last summer – redomiciled from the Cayman Islands.

BioCentriq entered into a long-term lease agreement for a new state-of-the-art cell therapy manufacturing facility and company headquarters in Princeton.
Mar 17, 2025

Princeton-based BioCentriq rebrands

Founded in 2019 as a New Jersey Innovation Institute subsidiary, a South Korean buyer bought the cell therapy contract development and manufacturing organization for $73 million in May 2022.

Serenium Therapy and Wellness has rebranded from Mindful Healing.
Mar 11, 2025

Mindful Healing rebrands as Serenium Therapy and Wellness (photos)

Founded in 2021, the provider offers both statewide virtual care as well as in-person therapy options at its three offices in New Jersey.

Katie Kurtz, CEO at Denholtz
Feb 24, 2025

Denholtz heads into 2025 with new name, leadership and outlook (updated)

In addition to bringing on Katie Kurtz as CEO, the more than 70-year-old Red Bank business started the new year with a new website, name and business model, emerging as a private investment management firm.