The Vitamin Shoppe

The Vitamin Shoppe's Health & Wellness Trend Report 2026
Jun 30, 2026

The Vitamin Shoppe reveals top 2026 wellness trends

The Vitamin Shoppe's latest trends report highlights fiber, liver health, transparency and flavor as the biggest tastemakers shaping consumers' spending.

The Vitamin Shoppe store in Edgewater
May 11, 2026

The Vitamin Shoppe turns stores into same-day delivery hubs (updated)

The move to transform its nearly 650 locations aims to help speed orders for customers and compete on convenience.

The Vitamin Shoppe store in Edgewater
Feb 26, 2026

Vitamin Shoppe launches Suppies awards for product innovation

Secaucus-based The Vitamin Shoppe launched The Suppies, an awards program recognizing innovation and excellence in sports nutrition, wellness and protein.

Sharon Leite has returned to lead The Vitamin Shoppe as CEO.
May 20, 2025

The Vitamin Shoppe taps ex-CEO Leite after private buyout

The Secaucus-based retailer has reinstated former Chief Executive Officer Sharon Leite to lead growth under new private equity ownership.

The Vitamin Shoppe store in Edgewater
Apr 18, 2025

Private equity buying Secaucus-based The Vitamin Shoppe

The agreement comes less than six months after the target's parent company, Franchise Group Inc., filed for Chapter 11 bankruptcy.

Gorilla Mind opened a Hometown Store location at The Vitamin Shoppe in Los Angeles.
Mar 26, 2025

The Vitamin Shoppe debuts new in-store concept

Based within an existing location, the custom-branded retail area allows partners to showcase expanded product ranges, exclusive merchandise, marketing activations and events.

Dietary supplements
Jun 24, 2024

Weight loss drug support, healthy aging top trends, The Vitamin Shoppe says

A new report from the Secaucus-based retailer uses sales data, market feedback and consumer survey results to predict which themes will be the most popular.

The Vitamin Shoppe located at 2702 Route 22 in Union. - PROVIDED BY MARCUS & MILLICHAP
Jun 10, 2024

Central Jersey Vitamin Shoppe location sells for $3.5M

The location is one of the most sought-after when it comes to retail in New Jersey, offering frontage on both the east- and westbound lanes along Route 22.

The Vitamin Shoppe's new Whole Health Rx telehealth service offers a range of health solutions, such as prescription medications, supplements for whole-body health and guidance on lifestyle practices to support lifelong wellness.
May 8, 2024

The Vitamin Shoppe’s new telehealth platform provides access to weight-loss drugs

Whole Health Rx's initial focus on weight management will include virtual, streamlined access to GLP-1 medications, including Ozempic.

Uber Eats is a San Francisco-based on-demand delivery platform.
Apr 4, 2024

Uber Eats, The Vitamin Shoppe debut delivery partnership

The on-demand platform will serve the Secaucus-based nutritional retailer’s 700 locations nationwide.

The Vitamin Shoppe has opened a new franchise location in Valparaiso, Ind.
Aug 7, 2023

Former GNC chief takes advisory role at The Vitamin Shoppe

“We are extremely pleased to welcome an industry leader of Josh Burris’ stature and experience to The Vitamin Shoppe in this new position of advisory board member," said Lee Wright, head of the Secaucus-based nutritional retailer

Lee Wright has been named CEO of The Vitamin Shoppe.
May 26, 2023

The Vitamin Shoppe names new CEO

Interim Chief Executive Officer Lee Wright will take on the permanent position at the Secaucus-based nutritional retailer, which also named a new president.