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The Vitamin Shoppe is now offering customers the option of having their vitamins, supplements and sports nutrition products delivered directly to their doorstep, courtesy of Uber Eats.

The San Francisco-based on-demand delivery platform announced its partnership with the Secaucus-based nutritional retailer’s 700 locations nationwide in an April 4 press release.

Commenting on the launch, Uber’s director of U.S. grocery & retail partnerships Beryl Sanders said, “Nutrition needs are personal, and often urgent. That’s one of the reasons we’re most excited to bring The Vitamin Shoppe onto Uber Eats to help consumers find what they need on the app with a few taps—from vitamins and supplements to sports nutrition and on-the-go healthy snacks and drinks—and have it delivered to their doorsteps within hours, if not minutes.”

Retail reimagined

The partnership also makes The Vitamin Shoppe the first national nutritional supplement retailer on the Uber Eats app. It joins a lineup of retailers including Party City, Staples and Big Lots.

Muriel Gonzalez, the retailer’s president, stated, “On-demand, same-day delivery from our stores via Uber Eats provides a fast and convenient way for our customers to access their favorite health and wellness products. We are also excited that Uber Eats customers will be able to add their Healthy Awards I.D. to all orders and earn cash back rewards from The Vitamin Shoppe in our industry-leading loyalty program.”

Gonzalez went on to describe The Vitamin Shoppe as a “growth-focused business with a digital-first mindset that is continuously transforming the way we serve our customers, by reaching them where and when they want to shop.”

In addition to cash back rewards from The Vitamin Shoppe, Uber One members will benefit from a $0 delivery fee and up to 10% off all eligible orders with a $15 minimum purchase. The app is also giving a 50% discount on orders of 60% for customers who use the code VITAMIN50 through May 31, according to the press release.