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North Bergen-based Vitamin Shoope Inc. announced Thursday that it has appointed Michael Beardall as president of its subsidiary, Nutri-Force Nutrition, based in Miami Lakes, Florida.The subsidiary contractually manufactures vitamins, minerals and supplements. It also manufactures and sell its own line of sports nutrition under its Nutri-Force Sports and Betancort brands.

“We are happy to welcome Mike to the Vitamin Shoppe family,” Colin Watts, CEO, Vitamin Shoppe, said in a prepared statement. “Mike brings more than 15 years’ experience in the nutraceutical industry to Nutri-Force. With Mike’s leadership, a seasoned management team already in place and a top-quality facility, we have the foundation to support future growth at Nutri-Force.”

“Nutri-Force has long been a leader in the industry with a commitment to manufacturing high-quality products and I look forward to working with the team and all of our customers,” Beardall said in a prepared statement. “The development of proprietary brands is an important initiative for the Vitamin Shoppe and I am excited to be joining the team at this stage in its growth cycle.”

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