Matthew Fazelpoor//September 28, 2022//
Supermarket company Wakefern Food Corp. announced the winners of its first-ever Own Brand Supplier Innovation Summit Sept. 28.
The event from the self-described largest retailer-owned cooperative in the U.S. offered an opportunity for private label manufacturers to present their products for possible inclusion in Keasbey-based Wakefern‘s private label lines, Bowl & Basket and Wholesome Pantry.
With food prices on the rise, shoppers are finding solace in private label goods, which are typically more affordable than name brand items. Read the full story here.

The winners are:
The summit officially launched in March as an open call to private label manufacturers. That resulted in more than 240 entries, representing more than 1,400 products that were submitted and reviewed by Wakefern’s team.
In July, finalists were invited to present their products at Wakefern’s corporate offices in Elizabeth. The live event included 15-minute pitch presentations and product samplings, which were judged by company executives.
“We are incredibly proud of the teamwork that went into making our very first Own Brands Supplier Innovation Summit such a successful and rewarding endeavor,” said Bryant Harris, chief merchandising officer at Wakefern. “As a result of the event, we’ve identified four exciting, innovative food and beverage companies that will expand the on-trend, high-quality offerings of our own brands portfolio.”
The winning products are slated to appear on store shelves under the Bowl & Basket or Whole Pantry brand umbrellas by spring 2023. Wakefern’s banners include ShopRite, Dearborn Market, Fairway Market, The Fresh Grocer, Price Rite Marketplace and Gourmet Garage.