Shore towns got the lion’s share of Airbnb guests this summer, pulling in approximately 220,600 guests and bringing in a total of $49 million in supplemental income between Memorial Day and Labor Day. That’s a 33 percent increase in guests from the same time last year, the short-term rental company announced Friday.
Hosts across the state brought in $88 million for welcoming approximately 438,900 guests overall in that time.
This marks the first summer since a new law extending sales tax to short-term rental took effect.
“Throughout the summer of 2019, we have continued to see the significant, positive impact of our short-term rental community across the Garden State. With more guest arrivals this summer than ever before, hosts and small businesses have been able to enjoy the opportunities created by an expanded tourism economy, while the State has benefited from additional tax revenue as a result of this growth,” said Airbnb Head of Northeast Public Policy Josh Meltzer in a statement. “As we mark yet another historic summer and look ahead, we hope to keep working with State government, as well as towns and cities statewide, to ensure short-term rentals can continue to play a strong role in the entire New Jersey economy.”
The No. 1 county overall in for Airbnb in New Jersey was Hudson County, which drew approximately 141,800 guests for big tourism draws like its Fourth of July celebration and major sporting events.
In Jersey City specifically, where hosts have launched a referendum campaign that garnered 20,000 signatures in an effort to preserve a looming ban, hosts took in $16.7 million from 93,700 guests.
In addition to generating tax revenue and supplemental income for hosts, an Airbnb survey found that 92 percent of hosts say they recommend restaurants and cafes to guests, and 56 percent say they recommend cultural activities like museums, festivals and historical sites.
Guests say 41 percent of their spending on average occurs in the neighborhoods in which they stay, according to the survey.