The basics:

• Choose New Jersey reports $1 billion in economic impact generated in 2025
• Supported 60 company relocations, expansions statewide
• Helped create, retain 2,500+ jobs
• Since 2010, Choose NJ drove $13.8B in capital investment, supported 41,500+ jobs

Choose New Jersey celebrated its 15th anniversary in 2025. During the milestone year, it generated $1 billion in economic impact, supported 60 company relocations or expansions, and helped to create or retain more than 2,500 jobs.

Since its founding in 2010, the nonprofit business attraction organization has catalyzed $13.8 billion in capital investment, assisted 536 companies and supported more than 41,500 jobs across the state.

“Choose New Jersey continues to help drive New Jersey’s economic growth, create jobs, scale businesses, and support the state’s business community,” said Ralph LaRossa, chair of Choose New Jersey; and chair, president and CEO of PSEG. “Fifteen years marks a significant milestone for our organization, and I am proud of the impact Choose New Jersey continues to make by bringing business to our state and through expansion efforts around the world.”

Winning

Notable 2025 wins include:

• Celltrion’s acquisition of Eli Lilly’s manufacturing facility in Branchburg
• CoreWeave’s $1.5 billion IPO and expansion in Kenilworth, underscoring the state’s growing AI and cloud computing footprint
• Paramount Global’s 10-year lease at 1888 Studios in Bayonne, signaling a major boost to the state’s film and television industry

Internationally, Choose New Jersey expanded its reach through governor-led economic missions to India, the Gulf Arab States, Mexico and California. The trips resulted in 20 memoranda of understanding as well as new foreign direct investment commitments.

The organization also strengthened its overseas presence. Choose NJ launched offices in Europe, India, Israel and the Asia-Pacific region to position the state as a global hub for technology, innovation and advanced manufacturing.

On the marketing front, Choose New Jersey advanced its “This Is New Jersey” campaign. It also increased targeted outreach in high-growth sectors, such as artificial intelligence, life sciences and film production.

Other key takeaways from the 2025 report include:

• 37% of new business leads in 2025 came from international offices
• Technology (39%) and life sciences (30%) led industry activity among company engagements
• 16 international delegations visited New Jersey in 2025, resulting in 11 new strategic partnerships
• Expanded AI-focused outreach, targeting senior leaders in the artificial intelligence, biotech and advanced technology sectors
• Established a formal partnership with Mithril (formerly Foundry) offering New Jersey AI startups priority access to GPU compute power and mentorship
• Supported industry events, including BIO International and SelectUSA
• Promoted New Jersey’s film and digital media ecosystem globally, including outreach tied to studio investments and international festivals
• International centers generated measurable deal flow, contributing directly to company expansion and relocation conversations
• Targeted health care and reproductive health services to recruit providers and related businesses

“Over the past year, Choose New Jersey strengthened its global reach and delivered meaningful results for businesses across the state,” said Jen Lenhardt, interim president, CEO and chief administrative officer of Choose New Jersey. “By leveraging international partnerships and expanding our strategic outreach, we are creating new opportunities for companies, workers, and communities to succeed in New Jersey.

“I am proud of the team’s continued focus on driving growth and positioning the state for the next chapter in investment and job growth in New Jersey’s most promising industries and regions of the state.”

Looking to 2026, the organization plans to capitalize on major global events – including the FIFA World Cup and the United States’ 250th anniversary – to further elevate the state’s profile and attract new investment.

LaRossa added, “We look forward to working in partnership with Gov. [Mikie] Sherrill and her administration to advance the state’s economic priorities in the years ahead.”