Choose New Jersey is out with its 2022 Annual Report, which highlights the nonprofit economic development organization’s efforts with Wes Matthews in his first year at the helm, and as the Garden State returns to pre-pandemic business routines.
Last year, Choose New Jersey assisted 43 companies in relocating or expanding to the state, resulting in 4,708 jobs and generating more than $3 billion in capital investments.
Since its founding in 2010, Choose New Jersey’s efforts have helped more than 360 companies, generating $8.6 billion in capital investments and creating and retaining nearly 40,000 jobs in the state.
The organization also opened the New Jersey Ireland Center, making the Garden State the first with an economic development office in Ireland.
“We have the momentum, more than ever, to market the state as a premier destination for businesses to succeed,” said Matthews, president and CEO of Choose New Jersey. “We have returned to our pre-pandemic posture, welcoming delegations and companies from around the globe, and our team is back on the road doing what they do best. And we have a great story to tell: New Jersey is the geographical, intellectual, and cultural crossroad where businesses can thrive.”
The report states that Choose New Jersey strengthened global connections and highlighted the Garden State as a premier business destination by welcoming delegations from more than a dozen countries while participating in a number of trade shows that showcased the state’s key sectors, cultivated relationships and generated leads.
In Fiscal Year 2022, Choose New Jersey’s marketing campaign had 1.5 billion impressions. And just last quarter, it received a $10 million grant from the state to continue marketing the state.
“Choose New Jersey spent 2022 putting a global spotlight on our state and reconnecting with business leaders in New Jersey, the U.S., and all over the world,” said Ralph LaRossa, chairman of Choose New Jersey and president and CEO of PSEG. “Innovation and opportunity continue to thrive in this environment. The success of this past year is a testament to this organization’s efforts and the fact that New Jersey is the best place to establish and grow a business.”
Other highlights from the 2022 report include:
- The CEO Council becoming a permanent part of Choose New Jersey
- Netflix announcing its mega-production facility at Fort Monmouth
- The 2026 FIFA World Cup choosing the Meadowlands as a host venue
- Re-engagement with India, Choose New Jersey’s largest international market for business development, marked by a five-day, four-city mission in December
“Through Choose New Jersey’s focus on connections, our state’s 2022 successes include a nearly $1 billion Netflix production facility, a $126 million investment in Applegreen’s new headquarters in the state, and an exciting announcement that New Jersey will be a host venue for the FIFA World Cup,” said Gov. Phil Murphy. “I am thrilled by these great wins for New Jersey and look forward to continuing this momentum in 2023.”