Cinnaholic, a vegan bakery known for its gourmet cinnamon rolls, brownies and cookies, is getting ready to launch its fourth store in New Jersey.

Located at 319 Route 130 in East Windsor, the new shop will mark its Sept. 8 grand opening by selling its popular cinnamon rolls for $2 apiece from 10 a.m. to 2 p.m.

According to the chain, the promotion is limited to one roll per customer, per visit, and any additional orders are regular price. Patrons must also be present at the time of purchase and may not combine the offer with any other discounts or deals.

After being featured nine years ago on ABC’s reality series “Shark Tank,” the plant-based bakery has become a popular “better-for-you” option when it comes to fresh-baked sweets, offering gourmet cinnamon buns that can be customized with more than 40 toppings and frostings, as well as brownies, cookies and edible cookie dough.

Founded 12 years ago by California couple Florian and Shannon Radke, Cinnaholic started out as a food truck and then moved into a brick-and-mortar location.

In 2014, the company began franchising and now has nearly 100 locations across the U.S., which helped the chain earn a place on Entrepreneur magazine’s 500 fastest-growing brands list in 2021 and 2022.

Within New Jersey, Cinnaholic has bakeries in Westfield, Metuchen and Marlton.

A location that launched in Sea Girt in 2021 has since closed.