Francesca’s, a nationwide chain of fashion and accessories boutiques, opened its latest New Jersey store at American Dream in East Rutherford.

Located at Court B, Level 1, the Houston-based retailer is known for its curated selection of on-trend clothing, accessories and jewelry for various style preferences and occasions. As part of a mission to deliver unique, free-spirited fashion and lifestyle products, Francesca’s is committed to offering distinctive and affordable fashion.

Across the U.S., Francesa’s has about 450 boutiques in 45 states. Within New Jersey, the brand’s footprint includes shops at Jersey Shore Outlet, Westfield Garden State Plaza, Menlo Park Mall, Willowbrook Mall, Rockaway Townsquare, Bridgewater Commons, Freehold Raceway Mall and Princeton Marketfair.

American Dream Senior Vice President and General Manager Bryan Gaus said, “We are excited to introduce Francesca’s creativity and flair to American Dream. This is yet another addition to our extensive retail selection, allowing customers the opportunity to enjoy affordable fashion and the ability to express themselves.”

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