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Gnocchi, reimagined: Wooller wants sexy things to happen on the pasta shelf (access required)

Stories from the Rutgers Food Innovation Center

Sure, the package says “Product of Italy” but Nocca gnocchi is definitely an American product. CEO Nicholas Wooller spent a decade in the Italian packaged goods industry, exporting products to be rebranded in private label in American grocers. Nocca isn’t one of those rebranded products.

Gabrielle Saulsbery
Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at [email protected].

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