Jersey Mike's 14th annual 'Month of Giving' raises $25M

Jersey Mike’s Subs founder and CEO Peter Cancro (kneeling, center) celebrates the brand's 14th annual Day of Giving on March 27, 2024, in Point Pleasant Beach, where it all began. He is joined by the Jersey Mike’s team as well as Bunny Flanders (kneeling, right) and Leah DelPiano (standing, left) from local charity partner The Valerie Fund. - PROVIDED BY JERSEY MIKE'S

Kimberly Redmond//April 4, 2024//

Listen to this article

Jersey Mike’s Subs raised a record-breaking amount for charity in March as part of its 14th annual “Month of Giving” campaign. This year, the Manasquan-based fast casual sandwich chain’s U.S. locations collected over $25 million on behalf of more than 200 nonprofit entities, including food banks and hospitals.

Along with accepting donations throughout the month, Jersey Mike’s’ 2,700 participating restaurants nationwide gave 100% of sales and profits from its March 27 “Day of Giving” initiative to the partnering charities.

Following this year’s campaign, the Month of Giving effort has raised more than $113 million since its 2011 launch. In 2023, the national fundraising total was $21 million.

In a statement, Caroline Jones – senior vice president of Jersey Mike’s and daughter of founder and Chief Executive Officer Peter Cancro – said, “It’s incredibly heart-warming to see our customers rally to support their local charities by showing up to buy subs. Day of Giving is our busiest day, and we look forward to it all year. Thank you to our customers, franchise owners, team members and charity partners for making a difference!”

The numbers are in! We raised over $25 MILLION for 200+ incredible charity partners around the country. THANK YOU to everyone who donated during our Month of Giving and purchased a sub during our Day of Giving. Together, we are changing lives ❤️️ #JerseyMikesGives pic.twitter.com/qp53s4gCsx
— Jersey Mike's Subs (@jerseymikes) April 3, 2024

In the area

Locally, 129 stores throughout New Jersey, along with three locations in New York’s Hudson Valley, teamed up to raise $1.86 million for The Valerie Fund, a nonprofit in Maplewood that provides support for the comprehensive health care of children with cancer and blood disorders.

Ed and Sue Goldstein, founders of The Valerie Fund (fifth and sixth from right), join the Jersey Mike's team on Day of Giving, March 27, 2024. — Ed and Sue Goldstein, founders of The Valerie Fund (fifth and sixth from right), join the Jersey Mike’s team on Day of Giving, March 27, 2024. Next to Ed Goldstein is TVF patient Sabrina; TVF board Chair Neil Yaris; TVF board member Merrie Bernstein; and TVF Director of Communications and Marketing Bunny Flanders. – PROVIDED BY JERSEY MIKE’S

While marking the Day of Giving this year at Jersey Mike’s original location in Point Pleasant Beach, Cancro announced the chain would give an additional $500,000 to The Valerie Fund, the company said.

The New Brunswick Jersey Mike’s shop also collected $9,862 to benefit the Rutgers University Dance Marathon, while locations in Hamilton and Delran donated $20,322 to support Ryan’s Quest, a Hamilton charity working to raise awareness of Duchenne muscular dystrophy and fundraising for research.