Moomoo is expanding into the cryptocurrency market.

The Jersey City-based global investment and trading platform announced May 27 the upcoming launch of Moomoo Crypto. The comprehensive digital asset investment service is available for the company’s U.S. users.

“As digital assets continue to gain mainstream adoption, we saw a clear opportunity to apply our expertise in creating accessible yet sophisticated investment tools for crypto space,” said Moomoo US CEO Neil McDonald.

Moomoo Crypto offers key features, such as:

• Allows users to trade on all-in-one trading platform
• Provides a seamless trading experience across traditional securities (Moomoo Financial) and digital assets through Moomoo Crypto
• Leverages Moomoo’s established technology infrastructure and user-friendly interface
• Backed by Moomoo Financial
• Will leverage Coinbase‘s markets and infrastructure through its leading Crypto-as-a-Service platform
• Will initially support trading of major cryptocurrencies including Bitcoin, Ethereum and several other leading tokens for its current users
• Investors interested in crypto can find an all-in-one platform with 32 coins offerings. Also offers advanced tools as well as various educational resources
• Plans to expand offerings in the coming months

“With Moomoo Crypto, we’re bridging the gap between traditional and digital finance, providing our users with the tools and insights they need to navigate this dynamic market,” said McDonald.

“We’re seeing growing demand from platforms like Moomoo as crypto becomes increasingly mainstream,” said Brian Foster, global head of CaaS at Coinbase. “Our Crypto-as-a-Service offering is designed to help bridge traditional and digital finance, giving partners the infrastructure, security, and tools they need to confidently build in crypto and serve a wide range of users.”

NJBIZ recently visited Moomoo at its Jersey City headquarters. Stay tuned for an upcoming profile about the growing company in an upcoming issue of NJBIZ.