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Ethos Aesthetics + Wellness, a medical spa concept started by a New Jersey husband and wife, is unveiling a flagship in Morristown.

Located at 15 Maple Ave., the state-of-the-art, 4,000-square-foot, two-floor facility offers cutting-edge aesthetic treatments, as well as comprehensive wellness programs.

Founded in 2008 by Dr. Hardik Soni and Dr. Monika Soni, Ethos began as a single facility in Summit. It soon established itself as a premier destination for aesthetic treatments. Ethos’ services range from injectables and skin resurfacing to advanced body contouring.

Over the past two years, Ethos added locations in Sparta, Somerville and Holmdel.

Dr. Hardik Soni also serves as medical director for Ethos. According to him, they’re thrilled to became part of the community in Morristown.

“Our goal has always been to offer our patients the highest quality of care by blending cutting-edge technology with a personalized approach. This new flagship location allows us to expand our services and continue our mission of helping patients look and feel their best. We look forward to building strong relationships with residents and businesses and believe that by working together, we can create a positive impact on the health and well-being of the entire community,” he said.

Ethos President Roshan Shah described Morristown as a “critical market” for the company’s overall growth strategy.

“This new location is a key part of our strategy to enhance our service offerings and deliver a holistic experience that aligns with the needs of our clients. By focusing on aesthetics and wellness, we are positioning Ethos as a leader in the medical spa industry, ensuring sustainable growth and long-term success,” he said.

What to expect

Morristown will feature Ethos’ full range of aesthetic services, including:

• Injectables such as Botox and Juvederm
• Body contouring treatments like CoolSculpting
• Skin rejuvenation

It will also introduce the brand’s innovative wellness program, designed to address root causes of aesthetic concerns through personalized care. Those offerings include metabolic health and weight loss programs, hormone health, nutritional science and IV therapy.

Ethos Clinical Director of Wellness Ashley Madsen said, “Our wellness program is a natural extension of the Ethos philosophy, where beauty and health are deeply interconnected. We are committed to providing our clients with comprehensive care that not only enhances their appearance but also improves their overall well-being. This holistic approach allows us to offer a truly unique experience that goes beyond traditional aesthetic services.”

Ethos will celebrate its arrival in Morristown with an Oct. 16 grand opening celebration from 5:30-8 p.m.

Following a ribbon cutting, guests can also explore the facility, meet Ethos’ team, and learn more about the latest trends in aesthetics and wellness. There will also be complimentary consultations, body composition analysis and live demonstrations for Botox, fillers and lasers.

Additionally, there will be a DJ, refreshments, raffles and an exclusive 20% off discount booking offer available only to attendees.