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Come what May, NJ Spine and Wellness will have a new name. 

The orthopedic care provider, which has locations in Freehold, East Brunswick and Matawan, announced earlier this month that it is joining forces with – and rebranding as – Alliance Orthopedics, which currently has offices in Fair Lawn and Bloomfield. 

“Rest assured, while our branding may be changing, our dedication to providing the best possible care remains unchanged,” President and CEO Nick Bufano said in a statement. 

Founded 10 years ago, NJ Spine and Wellness said the move is being made “to help patients collapse time frames and get better, faster.” 

An Alliance representative confirmed the merger with NJBIZ, adding, “Alliance Orthopedics and NJ Spine and Wellness is and has been owned and operated by Alliance Health System.” 

In an FAQ section of its website, NJ Spine and Wellness said all team members of its facilities will stay on board. 

The representative said the name change is underway and that patients will start seeing the new Alliance Orthopedics name beginning this week as the organization changes billboards, building signage, digital media and more. 

According to the announcement, the new collaboration – which includes orthopedic specialists, surgeons, conservative care providers and administration –will offer treatments such as orthopedic spine care, pain management, physical and occupational therapy, chiropractic care, podiatry, orthopedic surgery, vascular treatment and neurological rehabilitation. 

NJ Spine and Wellness also boasts partnerships with Kean University, New Jersey Super Football Conference, Parisi Speed School and Escape Fitness Now.

Who else is changing names?

• Entrepreneur Bayoh’s vegan restaurant rebrands in honor of Newark
• Medicare benefits manager rebrands as RetireeFirst
• Borgata announces $55M redesign, rebrand of The Water Club