NY Red Bulls promote Cohen to chief admin officer and general counsel

Jessica Perry//March 20, 2024//

The New York Red Bulls' Red Bull Arena in Harrison is shown during an MLS regular season game against the San Jose Earthquakes on March 16, 2019. - MIKE LAWRENCE/ NEW YORK RED BULLS

Jessica Perry//March 20, 2024//

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A past NJBIZ Forty Under 40 winner, General Counsel Kari Cohen is making moves within the New York Red Bulls organization.

The Harrison-based club announced Cohen’s promotion to chief administrative officer and general counsel this week. In the new role, she leads the club’s legal team and oversees the human resources department.

In a statement, New York Red Bulls President Marc de Grandpre shared his excitement over what he characterized as a “well-deserved” promotion. “During her four years with the Club, Kari has continually displayed great leadership in our legal affairs, while positively steering our team’s culture and strategic direction,” he said.

Cohen has also been recognized as a Sports Business Journal “Game Changer.” Before joining the Red Bulls in 2020, she was vice president and deputy general counsel at BSE Global. The company is parent to the Brooklyn Nets and Barclays Center.

Kari Cohen, chief administrative officer and general counsel, New York Red Bulls. — Cohen

“I look forward to expanding my role with the New York Red Bulls,” Cohen said in a statement. “Throughout my tenure with the Club, I’ve had the prvielege of collaborating with an exceptional team of professionals dedicated to advancing our beloved sport, both on a local and global scale.

“I am excited to continue building upon that work,” she added.

New team members

The Red Bulls also introduced two new hires.

Patricia Yanez, director of marketing, New York Red Bulls. — Yanez

Claire Czerniuk; director of game presentation, entertainment and field marketing; New York Red Bulls. — Czerniuk

Patricia Yanez joins as director of marketing while Claire Czerniuk is director of game presentation, entertainment and field marketing.

Yanez will oversee marketing for the club from strategy through execution. That includes brand and digital marketing as well as merchandise and social media. She previously spent over 12 years with the Disney Media & Entertainment Division and ESPN Global Film & Original Content Department. Meanwhile, Czerniuk’s oversight will match her title accordingly. Her experience includes more than a decade working with several NBA and NHL teams.

All the moves coincide with the start of the Red Bull’s 2024 season, which also ushered in new features and initiatives for the team and in Harrison.