Playa Bowls, an acai bowl chain based in Belmar, named Darlene Schoeneberg as vice president of operations.

As part of her new role, Schoeneberg, an industry veteran with more than 25 years of experience, will lead operations for franchisee partners and corporate stores, the company said in a Dec. 19 press release announcing the appointment.

Schoeneberg was most recently director of operations for Dunkin’ Brands. There, she helped open hundreds of new stores and facilitated long-term probability and growth for operators.

Mark Belanger, who took the reins as Playa Bowls’ new president last month, said, “We are tremendously grateful to add Schoeneberg’s talent, experience and leadership to our team. Schoeneberg has years of operational experience and is known to roll up her sleeves and jump behind a counter when needed. We are confident her leadership style and values will help propel Playa Bowls into new levels of success.”

Schoeneberg said she is “excited to help prepare Playa Bowls for the next level of growth by building best in class systems and teams along with strong operational foundations.”

“I’ve worked side by side franchisees throughout my career and look forward to bringing that same hands-on approach to Playa Bowls,” she added.

Founded in 2014, Playa Bowls offers acai, green, pitaya and coconut bowls, as well as juices and smoothies. The chain now has more than 165 locations in 20 states, including 65 shops in New Jersey.