As the baby formula crisis grips the nation and the Garden State, Parisippany-based Reckitt offered an update on the ongoing efforts by its Mead Johnson subsidiary to get more baby formula on store shelves.
Pat Sly, president of Reckitt’s nutrition business, emphasized the importance its flagship brand Enfamil plays in providing nutrition to millions of babies.
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“Over the past three months we have done everything possible to put more infant formula on shelves, addressing the concerns of parents across the country. We are leaving no stone unturned to increase our supply, while safeguarding the highest levels of quality. I am extremely grateful for and proud of our colleagues, and the dedication and commitment they are demonstrating in this difficult time,” he said.
Sly added that Reckitt’s warehouse team worked through Memorial Day weekend to ship more than 90 truckloads, and that factory teams are producing another 5 million 8-ounce feedings.
Reckitt outlined the following measures being taken to get more product on shelves faster:
- Operating plants 24/7
- Streamlining product portfolio to maximize capacity
- Working with the U.S. government to secure additional manufacturing inputs
- Partnering with retailers to expedite orders and trucks, and prioritizing formula at distribution centers
- Dispatching product as soon as it’s been quality checked, rather than waiting until trucks are entirely filled
The company said that the efforts have led to a 30% increase in infant formula shipped in the first quarter of this year versus that time period in 2021, along with a 40% reduction in time to shelf without sacrificing quality.
Overall, the company points out that it is feeding 211,000 more babies than prior to the shortage.
Reckitt’s next step to get more formula to parents includes pursuing an U.S. Food and Drug Administration-import exception, which would allow the company to bring additional infant formula supplies into the United States from manufacturing facilities in Singapore and Mexico. The company believe if those requests are approved, the combined impact would allow them to feed an additional 250,000 babies.