The New York Red Bulls Tuesday announced an extension of its partnership with OANDA – the club’s Official Forex Trading Partner.

The collaboration between the two organizations launched in 2022. Since that time, OANDA has received a slew of accolades, including recently being recognized with TradingView’s Best in The Americas award and Best in Class honors with ForexBrokers.com. The online trading platform offers forex trading, currency data and analytics.

As NJBIZ has reported, the Red Bulls’ latest development comes as the team rides a wave of momentum heading into their 2025 season (which begins Feb. 22 in Cincinnati) – on and off the pitch. That includes a playoff run last season to the MLS Cup final (the team’s first appearance in the final in 16 years) as well as a recently announced major, long-term partnership and naming rights deal with Sports Illustrated Tickets.

Key details of the expanded partnership between the Harrison-based Red Bulls and OANDA include:

• Red Bull New York’s first team apparel will continue to display the OANDA logo. Items include the jersey sleeve patch, club polo, anthem jacket, stadium jacket, and rain and travel jacket
• OANDA will deliver more engaging content for the club’s supporters. It will also serve as presenting partner for Transactions, Starting XI and All Access
• Branding for OANDA within Sports Illustrated Stadium on the home player benches. (The new name for the home stadium of the Red Bulls follows the deal with SI)
• OANDA will present the first of two post-match fireworks nights March 22

Red Bulls Head of Corporate Partnerships Scott Epstein said the organization is proud to announce the continuation with OANDA.

“Our shared values and commitment to both being best-in-class have helped shape this successful partnership,” said Epstein a press release. “We look forward to growing our strong collaboration this season and for years to come.”

Inside the deal

“This collaboration is a testament to our shared vision of achieving peak performance through passion, strategy, and focus at every level,” said Jessica Beckstead, OANDA’s managing director for North America and U.S. CEO.

Beckstead noted that the partnership has enabled OANDA to offer clients exclusive access to hospitality at New York Red Bulls and Red Bull events. “Together, we’ve been able to provide exceptional experiences to OANDA clients – and I’m looking forward to growing a winning partnership that will continue to raise the game, both on the field and in the markets,” he said.

NJBIZ connected with Joe Stetson, chief commercial officer for the Red Bulls, to learn more about the partnership.

He said this extension is an illustration of how strong the relationship has grown between the two organization.

“OANDA has proven to be great partners who help us be better and challenge us to innovate our partnerships,” Stetson told NJBIZ. “The relationship has become the model of how we can extend our partnerships beyond NY Red Bulls assets and into other opportunities within the World of Red Bull.”

He elaborated on the new branding OANDA will have in Sports Illustrated Stadium, including exclusive log placement on the team bench.

“OANDA also became one of our first partners to commit to the new CLUB SI premium product that includes exclusive access to CLUB SI and Front Row ‘Manager Box’ seats behind the player benches, Valet Parking, VIP Red Carpet Entrance, Player Tunnel Access (Pre-match and halftime), in-seat food and beverage service and access to all events hosted at Sports Illustrated Stadium including concerts, Gotham FC and other events,” said Stetson.

Creating solutions

“And overall, how much does this agreement reflect how the Red Bulls view partnerships, especially with the business community?” NJBIZ asked.

“This agreement is another example of how we view partnerships in a unique way; in finding the right platform for our partners instead of the traditional transactional method of selling assets,” said Stetson. “The goal is to create solutions for our partners that best solve their business needs through the New York Red Bulls, Sports Illustrated Stadium, Red Bull Youth Programs and World of Red Bull opportunities.

“What started with the marquee placement of the OANDA patch on the sleeve that provides tremendous media value and brand awareness, we wanted to enhance the value proposition with additional media, content and branding opportunities. And, importantly, provide exceptional experiences to OANDA clients at Sports Illustrated Stadium and globally within the World of Red Bull.”