New York Red Bulls

The Harrison-based New York Red Bulls had a notable 2024 – on and off the field.

Under the leadership of president de Grandpré, the club continued its robust business development efforts through partnerships, outside-the-box thinking and other initiatives.

On the pitch, the Red Bulls made a remarkable run in the playoffs – taking them to the MLS Cup, falling just short against the LA Galaxy in the title game. But the team is set up for another run – and enters the 2025 season with a wave of momentum.

Just after that playoff run, the club announced a major, long-term partnership and naming rights deal with Sports Illustrated Tickets that features a number of key aspects including the renaming and rebranding of Red Bull Arena to Sports Illustrated Stadium. Additionally, Sports Illustrated Tickets will serve as the Official Primary and Secondary Ticketing Partner for the Red Bulls, beginning in 2026.

“We are thrilled to announce a groundbreaking long-term partnership with Sports Illustrated Tickets and the iconic Sports Illustrated brand.” said de Grandpré in December. “Our shared values and unwavering commitment to delivering an unparalleled guest experience will further cement Sports Illustrated Stadium as a premier destination for sports and entertainment in the metropolitan area. We are truly honored to call Sports Illustrated Stadium the home of Red Bull New York, and together, we eagerly anticipate creating unforgettable memories for all our fans and guests.”