Darren Tipton | 2025 Power 100

NJBIZ STAFF//February 17, 2025//

Darren Tipton
Darren Tipton

Darren Tipton | 2025 Power 100

NJBIZ STAFF//February 17, 2025//

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Paris Baguette

Tipton has led the North American operations of Paris Baguette, the French-inspired bakery café, since 2020 — and his strategic approach to organizational transformation and collaborative style has helped to motivate the company’s teams while increasing sales. But don’t just take our word for it: earlier this year, Entrepreneur magazine recognized the chain on its prestigious Franchise 500 list for 2025. Paris Baguette ranked No. 42 overall, climbing 19 places from last year.

Under Tipton’s leadership, the Moonachie-based company continues to innovate, offering new cakes, breads and pastries on a regular basis. Paris Baguette recently opened its 200th location in North America. After focusing on the East and West Coasts, he’s been overseeing an expansion into “Middle America,” with plans that include 34 cafés in development in Texas and 16 in development in Georgia. The outlook also includes breaking into Connecticut, Delaware, Missouri, Oklahoma and elsewhere in coming years, in addition to 33 stores that are in development in New Jersey.

Further, under the company’s recently introduced rewards program, guests can bank one point for every $1 spent to use however they choose. Points can be earned on every transaction, from online and mobile app to in-café orders. “Our vision is to reestablish the neighborhood bakery-café as the heart of the community around the world,” Tipton has said.

2025 NJBIZ Power 100 | Top 10

2025 NJBIZ Power 100