Smorgasburg’s first New Jersey outpost officially opened June 12 at the Harborside Campus in Jersey City.
Jersey City Mayor Steve Fulop and officials from Mack-Cali Realty Corp. cut the ribbon Saturday, welcoming folks into the weekly food festival that attracts thousands in Brooklyn, Manhattan and Los Angeles.
Smorgasburg Jersey City has 30 vendors and will be open from 11 a.m. to 6 p.m. every Saturday through the end of October.
Smorgasburg co-founder Eric Demby told Eater in May that Smorgasburg JC’s lineup is smaller than the Prospect Park and Williamsburg markets to give the vendors a fair shake at success after a challenging year.
“Our vendors have been bereft of income for so long,” Demby told Eater. “For any business to start back up right now is so emotional and risky financially that we want a low number of vendors to do really well. We don’t want anyone coming out and losing money.”
Weehawken-based Indian-American doughnut fusion eatery Knead Some Love sold out for the second week in a row, according to a post. A soft opening happened May 29.
In the coming weeks, the festival will also open Smorgasbar, a seven-day-a-week waterfront beer garden and multi-vendor restaurant across the street.