Egg Harbor-based Spirit Halloween's pop-up shops offer costumes, decorations, props and more. - PROVIDED BY SPIRIT HALLOWEEN
Egg Harbor-based Spirit Halloween's pop-up shops offer costumes, decorations, props and more. - PROVIDED BY SPIRIT HALLOWEEN
Kimberly Redmond//August 1, 2025//
Of the 1,500-plus stores nationwide that Spirit Halloween plans to open for the upcoming spooky season, 35 will be right here in New Jersey.
Starting in August, the Egg Harbor-based specialty retailer will rise up from beyond and possess empty storefronts in shopping plazas and strip malls across North America to sell decorations, costumes, props and accessories for the spookiest night of the year.
The demise of chains such as Bed Bath & Beyond, Rite Aid and Party City in recent years has presented more opportunities for Spirit Halloween to secure short-term space. It’s also been a positive for commercial landlords because it means unused storefronts are leased — if even for just a few months.

Last year, the brand’s 1,525 stores included 45 in New Jersey.
Spirit Halloween also recently kicked off efforts to hire 50,000 seasonal employees for all its stores.
The push comes about two months after the retailer canceled the grand opening of its flagship pop-up in Egg Harbor over “international disruptions and supply chain challenges.” The midsummer launch of its seasonal storefront at Harbor Square Plaza typically draws thousands of people eager to get a first look at new merchandise and the many interactive retail displays.
Spirit Halloween said it intends to bring the event back next year. The company also said its teams have been “working around the clock to bring back the ultimate Spirit Halloween experience” for the 2025 season.
According to the National Retail Federation, Americans spent an estimated $11.6 billion on candy, costumes and decorations to celebrate Halloween in 2024. That’s slightly down from the record $12.2 billion in 2023 but still higher than any year since 2005, NRF said.