Inside LeGrand’s approach to business, entrepreneurship
In the third part of this NJBIZ series, Eric LeGrand discusses growing his coffee and bourbon brands – and shares his advice for other young entrepreneurs.
LeGrand on growing bourbon brand, expanding business portfolio
In part two of our conversation, NJBIZ caught up with Eric LeGrand about his growing bourbon brand, managing costs and expanding his ventures while also supporting paralysis research.
LeGrand expands brand again with new Middletown coffee shop
Rutgers icon Eric LeGrand will open a second LeGrand Coffee House in Middletown in spring 2026, expanding his growing coffee brand.
LeGrand Bourbon team talks brand goals, raising awareness and what’s next
“I think the potential is endless. We’ve done well, obviously in this state and in a few other states. But there’s just so much more to do in the State of New Jersey, where if we really do this the right way – this thing could just explode,” co-founder and namesake Eric LeGrand told NJBIZ. “That’s what excites me the most.”
Eric LeGrand Bourbon drops special single barrel edition
As Eric LeGrand Bourbon drops a special single barrel edition, the business partners behind it discuss their extensive collaborations and building a brand.
Two Jersey favorites partner on ‘The LeGrand’ Sandwich (updated)
Taliercio’s deli is serving up a new chicken handheld with peachy barbecue sauce that incorporates Eric LeGrand Bourbon as well as LeGrand Coffee House Colombia Roast.
Eric LeGrand Bourbon, Nicholas Creamery collaborate on special ice cream flavor
The two New Jersey-based brands joined forces to mark National Bourbon Day with the frozen peanut butter treat, available at through the month until it's sold out.
‘Coffee by day, whiskey by night’: LeGrand marks another business milestone
Rutgers football icon, owner of LeGrand Coffee House in Woodbridge and New Jersey native Eric LeGrand recently celebrated the one-year anniversary of the bourbon label he launched with wine and spirits industry veteran Brian Axelrod.
Eric LeGrand Bourbon marks year one with anniversary party (PHOTOS)
To keep the celebration going, 40North Restaurants will offer the signature LeGrand Bourbon Smash for a limited time, with a portion from each cocktail sold going to the Christopher & Dana Reeve Foundation.
Bubbakoo’s Burritos gives back to Team LeGrand
The donation to Eric LeGrand's nonprofit follows a successful charity appearance by New York Giants quarterback and Jersey native Tommy DeVito in December 2023.
Bubbakoo’s kicks off 1st major gameday promotion with Rutgers, LeGrand
Under a newly announced partnership, the Point Pleasant-based fast casual restaurant will give fans a $3 discount on entrees at its New Jersey and New York locations for Scarlet Knights wins.
Eric LeGrand Bourbon, Rutgers Athletics team up
Co-founded by alumnus Eric LeGrand and industry entrepreneur Brian Axelrod, this marks the first spirits brand to partner with the university's sports program.
















