Eric LeGrand

Eric LeGrand Bourbon Scarlet Knight Series
Apr 5, 2026

Inside LeGrand’s approach to business, entrepreneurship

In the third part of this NJBIZ series, Eric LeGrand discusses growing his coffee and bourbon brands – and shares his advice for other young entrepreneurs.

Eric LeGrand (right) with his partner, spirits industry veteran Brian Axelrod (left), in 2024 celebrating the one-year anniversary of the release of Eric LeGrand Bourbon and a partnership with Rutgers University.
Mar 27, 2026

LeGrand on growing bourbon brand, expanding business portfolio

In part two of our conversation, NJBIZ caught up with Eric LeGrand about his growing bourbon brand, managing costs and expanding his ventures while also supporting paralysis research.

LeGrand Coffee House in Middletown
Mar 16, 2026

LeGrand expands brand again with new Middletown coffee shop

Rutgers icon Eric LeGrand will open a second LeGrand Coffee House in Middletown in spring 2026, expanding his growing coffee brand.

From left: Brian Axelrod and Eric LeGrand, co-founders of Eric LeGrand Bourbon, visit the sites in Kentucky where their product is distilled and bottled.
Nov 6, 2024

LeGrand Bourbon team talks brand goals, raising awareness and what’s next

“I think the potential is endless. We’ve done well, obviously in this state and in a few other states. But there’s just so much more to do in the State of New Jersey, where if we really do this the right way – this thing could just explode,” co-founder and namesake Eric LeGrand told NJBIZ. “That’s what excites me the most.”

Eric LeGrand Single Barrel is aged in toasted and charred new oak barrels and has notes of vanilla, orange peel, soft oak and a subtle hint of black cherry.
Nov 1, 2024

Eric LeGrand Bourbon drops special single barrel edition

As Eric LeGrand Bourbon drops a special single barrel edition, the business partners behind it discuss their extensive collaborations and building a brand.

Eric LeGrand Bourbon and LeGrand Coffee House are teaming up with Taliercio’s on "The LeGrand" Sandwich.
Jul 12, 2024

Two Jersey favorites partner on ‘The LeGrand’ Sandwich (updated)

Taliercio’s deli is serving up a new chicken handheld with peachy barbecue sauce that incorporates Eric LeGrand Bourbon as well as LeGrand Coffee House Colombia Roast.

In celebration of National Bourbon Day (June 14) Eric LeGrand Bourbon and Nicholas Creamery are collaborating on a limited-edition ice cream flavor called LeGrand Peanut Butter Bourbon.
Jun 14, 2024

Eric LeGrand Bourbon, Nicholas Creamery collaborate on special ice cream flavor

The two New Jersey-based brands joined forces to mark National Bourbon Day with the frozen peanut butter treat, available at through the month until it's sold out.

Eric LeGrand (right) with his partner, spirits industry veteran Brian Axelrod (left), in 2024 celebrating the one-year anniversary of the release of Eric LeGrand Bourbon and a partnership with Rutgers University.
Mar 25, 2024

‘Coffee by day, whiskey by night’: LeGrand marks another business milestone

Rutgers football icon, owner of LeGrand Coffee House in Woodbridge and New Jersey native Eric LeGrand recently celebrated the one-year anniversary of the bourbon label he launched with wine and spirits industry veteran Brian Axelrod.

Brand co-founders Eric LeGrand and Brian Axelrod celebrated the one-year anniversary of Eric LeGrand Bourbon on March 15 at The Office Tavern Grill in Summit, a 40 North restaurant.
Mar 21, 2024

Eric LeGrand Bourbon marks year one with anniversary party (PHOTOS)

To keep the celebration going, 40North Restaurants will offer the signature LeGrand Bourbon Smash for a limited time, with a portion from each cocktail sold going to the Christopher & Dana Reeve Foundation.

Bubbakoo’s Burritos presented a check to Team LeGrand of the Christopher & Dana Reeve Foundation on Feb. 20 at the Foundation’s headquarters in Short Hills.
Feb 26, 2024

Bubbakoo’s Burritos gives back to Team LeGrand

The donation to Eric LeGrand's nonprofit follows a successful charity appearance by New York Giants quarterback and Jersey native Tommy DeVito in December 2023.

Founded 15 years ago, Bubbakoo's Burritos is known for its burritos, tacos, quesadillas and bowls that are fresh, made-to-order and affordable in a lively skater-surfer atmosphere.
Sep 12, 2023

Bubbakoo’s kicks off 1st major gameday promotion with Rutgers, LeGrand

Under a newly announced partnership, the Point Pleasant-based fast casual restaurant will give fans a $3 discount on entrees at its New Jersey and New York locations for Scarlet Knights wins.

Under the terms of a new multiyear partnership, Eric LeGrand Kentucky Straight Bourbon Whiskey will be featured at Rutgers Athletics sporting events and will be available at select hospitality areas at SHI Stadium and Jersey Mike’s Arena.
Jul 14, 2023

Eric LeGrand Bourbon, Rutgers Athletics team up

Co-founded by alumnus Eric LeGrand and industry entrepreneur Brian Axelrod, this marks the first spirits brand to partner with the university's sports program.