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Hartz Mountain Industries’ vision and work at Lincoln Harbor in Weehawken has hit a nexus. The latest rental building to debut sits on the 60-acre community’s last remaining waterfront development site.

Leasing launched at luxury offering The Reserve at Estuary April 1, according to the family-owned and operated real estate company. Located at 1525 Harbor Blvd., the property features 218 residences. The new program closely follows Hartz’s ultra high-end, in-demand addition, Hoboken Point.

“Lincoln Harbor presented us with an extraordinarily rare opportunity to develop a prime tract of New Jersey’s Gold Coast. After four decades of hard work, we’re thrilled our vision is nearing its full realization,” commented Gus Milano, president and chief operating officer at Hartz Mountain Industries. “Our goal was to offer residents an urban lifestyle experience with unparalleled access to top-tier dining, transportation and vibrant neighborhood offerings.

“The Reserve at Estuary refines modern city living and combines elegance and convenience in one exceptional address,” he added.

Whole Foods Market is steps away, and the building offers direct access to the 18.5-mile Hudson River Waterfront Walkway, running from the George Washington Bridge to Hoboken, Liberty State Park in Jersey City and Bayonne. Beyond the exiting neighborhood amenities and transportation options – in addition to the New York Waterway ferry, the neighborhood is adjacent to the Lincoln Tunnel entrance, as well as a NJ Transit bus stop – Hartz said more is due.

An all-new community-driven retail concept will open at the development early next year, according to the company.

These days, Lincoln Harbor is a 60-acre “urban oasis” located along the Hudson River waterfront. “As far as urban settings go, I think this is the most suburban-feel that you’ll get on the waterfront,” Hartz President and COO Gus Milano told NJBIZ last summer.

But when Hartz Mountain owner and Chairman Leonard Stern acquired the property in 1982, it was an abandoned ship terminal.

Read more about the transformation – and Hoboken Point – here.

The Reserve at Estuary stands seven stories and spans an entire city block. MHS Architecture provided interior and exterior designs for the project. Hartz Mountain added that the project takes inspiration from the area’s industrial past.

Floorplans range from studios to two-bedroom-plus-den apartments. Each features high ceilings, floor-to ceiling windows and closets enhanced with custom shelving. Select residences will include private outdoor space (balcony, patio or terrace). Each home offers wide-plank flooring, smart technology with keyless entry as well as in-home washers and dryers.

The property features nearly 40,000 square feet of indoor and outdoor amenity offerings.

Hartz Mountain Industries’ decades-long redevelopment effort to transform Lincoln Harbor from a business and dining draw to a live-work-play neighborhood concludes with The Reserve at Estuary’s debut.

Greystar professionally manages The Reserve at Estuary. Starting prices range from $3,300 per month for a studio to $4,785  per month for a two-bedroom. The on-site leasing office is now open. Model residences will be revealed this spring while occupancy for the first phase of rental residences is slated for mid-June.