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Atlantic City Restaurant Week is being reimagined into a month-long celebration next spring, filled with foodie events, specially curated menus and updated pricing structures.

Dubbed “Taste Atlantic City,” the March 2026 promotion aims to drive increased visitation to the seaside community while boosting traffic to area restaurants and businesses, according to Visit Atlantic City, a destination marketing organization formed by the Casino Reinvestment Development Authority.

Originally launched in 2010 by the CRDA, Atlantic City Restaurant Week sought to support local industry during the off-season. Prior to the pandemic, it occurred in March each year. But it moved to October in 2020 and has taken place then since.

By expanding the scope of the celebration and returning to its original time, Visit Atlantic City believes it will give visitors “more opportunities to experience the diverse culinary scene that the city has to offer.”

As it worked to overhaul the promotion, Visit Atlantic City gathered input from city stakeholders and local restaurants about what they’d like to see in the next iteration of Atlantic City Restaurant Week.

Besides exclusive food-focused experiences, there will be a charitable kickoff to launch festivities next spring. Additionally, Taste Atlantic City e-gift cards redeemable throughout the promotion will be available for purchase starting this fall.

Elevating AC’s ‘culinary identity’

Visit Atlantic City President and CEO Gary Musich said, “The evolution of Restaurant Week into Taste Atlantic City reflects our commitment to elevating Atlantic City’s culinary identity. This reimagined initiative allows us to present a more expansive and inclusive celebration of the city’s rich and diverse dining landscape, while reinforcing our position as a premier destination for exceptional food, culture and hospitality.”

Restaurants interested in participating in Taste Atlantic City must register by Oct. 3. Click here for more information.