Loop, a circular reuse platform developed by Trenton-based TerraCycle, is teaming up with retail giant Walmart Inc. to provide delivery services of products from well-known brands in specialized returnable containers.
As part of a pilot program launched Monday in Arkansas, customers in the areas of Bentonville and Rogers can purchase a limited assortment of products in refillable, reusable containers and have them delivered to their doorstep through Walmart+ InHome service, according to a press release.
Products available include a range of food and household items from brands such as Gillette, Clorox, Cascade, Kraft Heinz, Seventh Generation, and Love Beauty and Planet, with more offerings in coming months, Loop said.
Launched in 2019, Loop is one of the first platforms to partner with retailers and brands to provide consumers with a way to go from single-use packaging to one that is reusable. After making its U.S. debut earlier this year through a partnership with The Kroger Co., it’s since teamed up with other brands including Burger King and Walgreens.
Loop and TerraCycle founder and CEO Tom Szaky said, “Loop was designed from the ground-up to reinvent the way we consume by learning from historic circular and sustainable models, while honoring the convenience afforded by our single-use consumption of today.”
He went on to say that, “Walmart and Loop have come together to create a simple and convenient way to enjoy a wide range of products, customized in brand-specific reusable packaging, with the convenience of in-home delivery.”
Walmart U.S. Vice President, Merchandising for Household Essentials Corey Bender said, “Identifying models that can make shopping easy, convenient, affordable and sustainable is a core part of how we pursue our commitment to becoming a regenerative business at Walmart. By leaning into reuse with Loop and so many of our brand partners, we see a unique opportunity to help our customers eliminate packaging and single use plastic from many of their regular purchases.”
After customers use the products, they can place the empty containers outside their home for a Walmart associate to retrieve them. From there, the containers are sent to Loop to be sanitized, then returned to participating brands to be refilled and returned to the store for future purchase.