Undercover Snacks’ chocolate quinoa crisps will soon be available at Whole Foods Market locations nationwide.

In a May 6 press release, the East Hanover-based better-for-you snack maker said it is expanding beyond the popular supermarket’s Northeast and North Atlantic regions to include all 500-plus stores in Whole Foods’ U.S. footprint.

Undercover Snacks founder, co-owner and CEO Diana Levy said the brand is “incredibly excited” to launch three of its flavors (dark chocolate + sea salt, milk chocolate and dark chocolate + cherries) nationally at Whole Foods.

Following its 2017 debut at the chain, Undercover Snacks went on to grab shelf space in the Northeast and North Atlantic.

“Whole Foods is where it all began in our first store in Newark, N.J.,” she said. “We believe Whole Foods’ decision to launch Undercover nationally reflects our strong, accelerating sales, coupled with a phenomenally delicious chocolate snack that bring true innovation to the confection category.”

Founded in 2017, Undercover Snacks offers gluten-free and allergen-friendly treats with superfood protein, reduced sugar and lower calories. The brand makes all its products at a custom-engineered, Safe Quality Food-certified chocolate factory in East Hanover. Its line of nine flavors is available at more than 25,000 retailers including Amazon.com, Whole Foods, CVS, Rite Aid, Publix and Albertsons.

Additionally, since 2021, Undercover Snacks has been part of United Airlines’ snack boxes, giving economy passengers a tasty and healthy free in-flight snack option.

Levy said the partnership with United is helping the snack gain “tremendous awareness and brand recognition” because it’s enjoyed by “millions of people” each month.

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