Hackensack vegan cheese maker Violife is teaming up with Blink 182 drummer Travis Barker to promote the benefits of plant-based diets.

In an effort to help consumers embrace healthier eating habits in the new year, the company and Barker – a vegan for nearly two decades – are offering consumers a free bagel with dairy-free cream cheese.

Through the end of January, Instacart members can claim their freebie online – which consists of one Violife animal-free cream cheese product and one sleeve of Dave’s Killer Bread Plain Awesome bagels – from participating retailers, while supplies last.

As part of the month-long collaboration, Violife also launched the Wiiildy Good Breakfast Club, a digital one-stop-spot for anyone interested in plant-based living.

In addition to instructions for snagging free breakfast, the hub features new year’s resolution inspiration, as well as additional promotions and content.

Barker showed off his love of Violife on social media last fall, when he whipped up a vegan cheese quesadilla using the brand’s dairy free cheeses.

Olga Osminkina-Jones, Violife’s global president and chief growth officer, said in a statement, “The New Year offers the chance to shift your mindset, reset and create better habits. In the words of Travis Barker ‘our products are….awesome,’ which is why we are inspiring better habits by offering animal-free bagels and Violife dairy-free Cream Cheese. You can stick to your plant-based, animal-free resolutions without compromising on taste.”