After going viral on social media over the summer for his love of corn, Tariq the “Corn Kid” is teaming up with Green Giant to promote the vegetable ahead of Thanksgiving.

In a Nov. 16 press release, Parsippany-based B&G Foods‘ popular frozen and canned veggie brand said the goal of the one-week partnership with the 7-year-old sensation from Brooklyn, N.Y., is to “elevate corn from a simple side dish to the star of the Thanksgiving table this year.”

As part of the collaboration, Tariq helped the team at Green Giant develop two new holiday-worthy recipes: Corn Kid’s Corniest Mac ‘n’ Cheese and Corn Kid’s Corn Casserole “to help infuse extra corn into traditional side dishes” for the holiday, the company said.

His whirlwind week also includes a Nov. 21 trip with the Jolly Green Giant to New York City’s largest food rescue organization, City Harvest, to donate 90,000 cans of veggies, including 50,000 cans of corn, the company said.

The partnership will wind down Nov. 24, when Tariq will appear as a special guest on the Green Giant Harvest in the Valley float in the Macy’s Thanksgiving Day Parade.

In a statement, Tariq said, “Thanksgiving is practically a holiday about corn. I mean, every day could be a holiday if you get to eat corn at some point – but this is the one day that we get to stay home with family, watch a big parade, and then eat corn. Lots and lots of corn. It’s my favorite day of the year!”

Additionally, Green Giant is hosting a sweepstakes through Nov. 21 in which consumers can enter for a chance to win one of 25 limited-edition, corn-themed aprons designed by Tariq.

Kristen Thompson, senior vice president and president, Frozen & Vegetables, B&G Foods, said the company is “very excited to partner with Corn Kid this Thanksgiving as his enthusiasm for corn rivals that of the Green Giant himself.”

Thompson went on to say, “Corn Kid has a giant heart and we are thrilled to help him share his love of corn with his community this Thanksgiving with an enormous donation of our canned veggies.”