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Customers at Wakefern Food Corp.-owned supermarkets will soon see a more engaging, data-driven shopping experience that includes AI-powered deals and rewards.

As part of a multiyear partnership, the Keasbey-based cooperative will enhance its existing loyalty program with technology developed by London-based firm Eagle Eye Solutions.

Founded in 2003, Eagle Eye provides a cloud-native AI-powered platform for loyalty, promotions and personalized marketing. Its system helps retailers understand customer buying behavior and then deliver tailored offers across digital, app and in-store channels.

By deploying Eagle Eye’s technology, Wakefern aims to deliver real-time offers to shoppers at its 380-plus supermarkets across the Northeast. It also seeks to deepen customer engagement and drive repeat business. Wakefern’s banners span ShopRite, Morton Williams, Di Bruno Bros, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market.

The program is expected to go live by mid-2026, according to Eagle Eye.

Eagle Eye on the prize

The company’s other retail partners include U.S. supermarket banners Winn-Dixie and Giant Eagle, and U.K. grocery chains Asda, Tesco and Morrisons.

Eagle Eye CEO Tim Mason said, “Wakefern’s choice to partner with Eagle Eye reflects the increasing demand among leading US grocers and retailers for real-time, data-driven customer engagement at scale.” He went on to say Eagle Eye’s platform and AI capabilities will enable Wakefern to bring loyalty and personalization together “in a more powerful way.”

“We are excited to support Wakefern on its journey to deepen relationships with its customers,” he said.

Wakefern Chief Sales Officer Darren Caudill told Grocery Dive that Eagle Eye’s platform will help the co-op manage its customer database more easily. It will also allow Wakefern’s marketing teams to design, launch and optimize loyalty and personalization initiatives quickly, he said.

“We believe their system and how it will allow us to manage customer accounts. Linking those accounts, managing the behaviors of families versus individuals, is going to give us a significantly higher level of engagement to the consumer.”