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Westville-based PrimoHoagies continues nationwide expansion (updated)

Kimberly Redmond//January 5, 2023

Westville-based PrimoHoagies continues nationwide expansion (updated)

Kimberly Redmond//January 5, 2023

Westville-based gourmet sandwich chain PrimoHoagies is continuing its efforts to expand across the country, with plans to enter five new markets in 2023.

In a Jan. 4 press release, the fast-growing franchise announced stores will soon open in Colorado, Louisiana, Michigan, New York and Texas, bringing its footprint to a total of 12 states.

After a successful year of sales in 2020, PrimoHoagies continued to see growth with a 21% year-over-year increase in gross sales in 2021 and another 18% year-over-year increase in gross sales in 2022, the chain reported.

Additionally, the average unit volume of PrimoHoagies’ top 25% of stores rose to $1.35 million in 2022, up from $1.28 million in 2021 and $1.09 million in 2020.

Founded 30 years ago in South Philadelphia, PrimoHoagies is popular for its specialty sandwiches made with high-quality meats and cheeses on fresh-baked rolls.

PrimoHoagies plans 18 new stores in 2021.
After a successful year of sales in 2020, PrimoHoagies continued to see growth with a 21% year-over-year increase in gross sales in 2021 and another 18% year-over-year increase in gross sales in 2022. – PRIMOHOAGIES

Currently, it has over 95 franchise locations in seven states: Pennsylvania, Delaware, Florida, Maryland, New Jersey, North Carolina and South Carolina. Altogether, PrimoHoagies aims to have about 135 open stores in 2023 as part of a goal to launch 300 to 350 locations in the next five years.

In a statement, Nicholas Papanier Jr., owner, president and chief executive officer of PrimoHoagies, said the company is well on its way to making that happen.

“Over the past few years, we’ve been hyper-focused on building and improving our infrastructure to support our franchisees and drive explosive growth,” said Papanier, citing several enhancements, like the implementation of new point-of-sale (POS) system and launching a finance department focused on helping operators increase store revenues.

The company also plans to unveil a new customer loyalty program this spring with expanded rewards for members.

“We’re thrilled to kick off the new year by introducing the ‘Primo Difference’ to Texas, Colorado, Michigan, Louisiana and, later this year, Albany, New York,” Papanier added. “We are dedicated to bringing our customers the very best hoagies, made with the freshest ingredients and a level of quality that can’t be beat. We can’t wait to introduce even more customers to the PrimoHoagies experience and become a part of their local communities.”

Over the past year, PrimoHoagies also grew outreach efforts through its charitable organization, PrimoCares.

In addition to hosting its annual toy drive and delivery to children in need during the holidays, the company donated $1,000 a week between Nov. 4 and Dec. 23 to deserving families as part of a “Season of Giving Giveaway.”

Editor’s note: This story was updated at 1:15 p.m. ET Jan. 6 to correct the number of stores the company aims to have open in 2023.

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