PrimoHoagies is taking ‘holiday giving to the next level’

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PrimoHoagies is gearing up to make the holiday season brighter for families in need this year.

Through its charitable organization, PrimoCares, the Westville-based sandwich chain plans to donate $1,000 a week between Nov. 4 and Dec. 23 to deserving families as part of a “Season of Giving Giveaway.”

For nearly a decade, PrimoCares has been delivering holiday cheer to the less than fortunate and wanted to take “giving to the next level” this year.

In an Oct. 14 press release announcing the campaign, the company’s owner, president and chief executive officer Nicholas Papanier Jr., said, “Supporting the communities we serve is a core part of our mission at PrimoHoagies.”

“Since my father, Nicholas Papanier Sr., created PrimoCares, we’ve had the pleasure of bringing joy to children during the holiday season. This year we are ready to make an even bigger impact for more communities and families as they face the added expenses of the holidays,” he said.

Starting Oct. 21, nominations for deserving families can be made via PrimoCares.org. Winners will be announced every Friday on air by 93.3 WMMR’s Anthony Gargano, as well as featured on PrimoHoagies’ Facebook page and Instagram account.

Additionally, PrimoHoagies is continuing its annual holiday gift giving for children in need, asking customers to round up their purchases to the nearest dollar.

According to the company, donations made on Halloween weekend – the busiest sales weekend of the year – are matched by PrimoHoagies and added to a fund that individual locations use to purchase gifts from each child’s holiday wish list.

The donations will be personally dropped off at St. Veronica’s School in North Philadelphia by Papanier Jr. in early December, the company said.

Founded 30 years ago in South Philadelphia, PrimoHoagies is popular for its specialty sandwiches made with high-quality meats and cheeses on fresh-baked rolls.

The company has over 95 franchise locations in seven states: Pennsylvania, Delaware, Florida, Maryland, New Jersey, North Carolina and South Carolina.

It is also in the midst of expanding across New Jersey, as well as entering new markets, such as New York, Louisiana, Texas and Colorado. Altogether, PrimoHoagies aims to open more than 140 stores in 2023 as part of a goal to launch 300 to 350 locations in the next five years.