Former food delivery startup Wonder is teaming up with retail giant Walmart to make its Pennsylvania debut.

As part of Wonder’s first partnership with a big box chain, the Cranford-based venture brought its new-era delivery and food hall to the inside of a Walmart store in Quakertown.

Featuring a collection of acclaimed chefs and eateries, Wonder’s “fast fine” concept allows customers to order from multiple restaurants at once for delivery, pick-up or dining in.

After opening Feb. 21, the new 1,390-square-foot space is open 11 a.m. to 8 p.m. daily, offering 14 seats for dining in and a five ZIP-code delivery radius.

The location’s featured menus include Limesalt, Yasas, Alanza Pizza, Tejas, Wing Trip, Burger Baby, Fred’s Meat & Bread and Room for Dessert.

Wonder Chief Growth and Marketing Officer Daniel Shlossman told Inc. the opening “gives us an exciting opportunity to bring our great food and menu options to even more customers.” He added that the company is “dedicated to scaling our unique model and bringing ‘fast-fine’ dining to new, loyal customer bases.”

Originally founded by billionaire entrepreneur Marc Lore as a concept based on mobile kitchens that prepared chef-designed meals outside of customers’ homes, the company has pivoted over the past year to a venture focused on physical locations offering options from restaurants it has licensing deals with.

Looking ahead

Lore is no stranger to Walmart. Between 2016 through 2021, he served as president and CEO of the retailer’s e-commerce business. Prior to that, he co-founded online baby products retailer Diapers.com and e-commerce platform Jet.com. Later sold to Amazon and Walmart, respectively, both brands shut down following the acquisitions.

After a whirlwind 2023 that included opening five eateries in New York City and five in New Jersey, Wonder plans to add at least four more outposts this year, including ones in Teterboro and Ledgewood.

As part of its shift to brick-and-mortar, Wonder closed a $103 million acquisition in November 2023 of meal kit provider Blue Apron, a deal that expanded the startup’s offerings to include boxes of recipes and ingredients as well as heat-and-eat options. The announcement came a few weeks after Wonder secured a $100 million investment and strategic partnership with food giant Nestlé to grow a new business-to-business offering.