Blue Star Shopping Center lands $26M for Watchung redevelopment

G.S. Wilcox arranges funds for Route 22 retail power center

Jessica Perry//September 12, 2025//

ShopRite debuted its brand new space at Blue Star Shopping Center in Watchung in TK. - PROVIDED BY G.S. WILCOX

ShopRite debuted its brand-new space at Blue Star Shopping Center in Watchung in April 2025. - PROVIDED BY G.S. WILCOX

ShopRite debuted its brand new space at Blue Star Shopping Center in Watchung in TK. - PROVIDED BY G.S. WILCOX

ShopRite debuted its brand-new space at Blue Star Shopping Center in Watchung in April 2025. - PROVIDED BY G.S. WILCOX

Blue Star Shopping Center lands $26M for Watchung redevelopment

G.S. Wilcox arranges funds for Route 22 retail power center

Jessica Perry//September 12, 2025//

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A retail center has been adding new tenants and upgrading its spaces for occupants and shoppers alike. As those efforts persist, the secured new funding.

G.S. Wilcox & Co. announced Sept. 11 arranging $26 million financing for the work in . According to the Morristown-based female-founded commercial real estate mortgage banking company, Principal David Fryer arranged the full-term, interest-only loan on highly attractive terms through a life insurance company of the firm’s.

Levin Management Corp. serves as managing and leasing agent at the 420,000-square-foot center. According to Placer.ai data, the property recorded 293,000 visits in August 2025.

LMC has completed Phase 1 of its multifaceted redevelopment plan at the property, with Phase 2 actively underway.

ICYMI: Levin offers ‘Signs of Hope’

Signs of Hope initiative
– PROVIDED BY LEVIN MANAGEMENT

 is using its portfolio of busy shopping centers to help shine a light on mental health awareness. As part of Signs of Hope initiative, LMC installed signs promoting the 988 Suicide & Crisis Lifeline in parking lots of about 40 properties it leases and manages. Read more.

A new, expanded ShopRite serves as flagship anchor at Blue Star. The 72,000-square-foot Village Super Market Inc. store opened in April.

Meanwhile, as the work continues on Phase 2, ShopRite’s former space will transform to relocate another Blue Star tenant: Marshalls.

LMC also continues to expand the tenant roster at the retail site. Just this week, the North Plainfield-based real estate services company announced Burlington and Taco Bell will join the lineup. Other recent additions include Planet Fitness and KidStrong.

G.S. Wilcox said announcements for several additional dining options are due soon.

“We are pleased to have arranged this financing for our longstanding client and to once again deliver certainty of execution through one of our life insurance company relationships,” noted Fryer.