Fresh Vine Wine begins distribution to NJ

Dawn Furnas//February 14, 2022//

Fresh Vine Wine begins distribution to NJ

Dawn Furnas//February 14, 2022//

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New Jerseyans now have a new brand of for their celebratory toasts.

Fresh Vine Wine Inc., which produces low-carb, low-calorie premium wines, announced Feb. 14 that it expanded distribution to two new states: New Jersey and Michigan.

Adding these two states is part of the company’s strategic plan for rapid, nationwide expansion, according to the Valentine’s Day announcement.

“Michigan and New Jersey are prime markets for our portfolio of affordable luxury wines that fit perfectly with today’s healthy lifestyle,” Janelle Anderson, CEO of Fresh Vine Wine, said in a prepared statement. “I am confident our unique collection of bold, crisp and creamy wines that embody deeper connection with active lifestyles will find a receptive market in these highly populated states. The speed of our expansion is remarkable, which clearly demonstrates that our sales and marketing strategy and organization are one of the finest in the industry.”

Fresh Vine Wine was founded by Nina Dobrev, star of “The Vampire Diaries,” and Julianne Hough of ABC’s “Dancing with the Stars” fame. The company kicked off its 2022 growth plan following its IPO in mid-December 2021. Fresh Vine’s goal is to provide premium wines that are low in calories and sugar.

Produced and bottled in Napa, Calif., the Fresh Vine Wine collection features a California cabernet sauvignon, pinot noir, chardonnay, California rosé wine, and a limited reserve Napa cabernet. The offerings retail between $14.99 and $22.99.