Jersey Mike’s embarks on 14 college tailgate tour

Jersey Mike’s Subs is reviving its college football tailgate tour in partnership with Fox Sports after taking a year off due to the pandemic, the Point Pleasant sandwich chain announced Sept. 1.

The tailgate tour will make a stop at 14 college football games across 14 different cities, beginning with the Ohio State–Minnesota matchup in Minneapolis on Sept. 2.

In partnership with gaming platform provider FanHub, Jersey Mike’s will celebrate its return by releasing trivia games for 49 participating NCAA football schools, including five questions for each developed by team insiders.

Fans can download Jersey Mike’s app to play.

Fans who play the trivia quiz will be automatically entered in a sweepstake for a chance to win a VIP trip for four to Rose Bowl Stadium which includes game tickets, round trip airfare, hotel, Rose Parade tickets, pre-game hospitality area and private tour of the FOX Studios in Los Angeles. Trivia players will also be rewarded with six Shore Rewards points to redeem in-store, in-app or online.

“We are looking forward to working with FOX Sports and connecting with hungry college football fans across the county,” said Jersey Mike’s Franchise Systems Inc. Chief Marketing Officer Rich Hope. “Our goal is to deliver a fun, interactive game day experience and introduce fans to our mobile app.”

FOX Sports will air 30-second commercial spots promoting the sweepstakes.

In addition to the Sept. 2 stop at University of Minnesota, the 14-week college tailgate tour will make stops at Penn State, Ohio State, Michigan, Rutgers, Texas Tech, Tennessee, Florida State, Clemson, Arizona State, Texas, USC and Washington, culminating in the final stop at Rose Bowl Stadium on Jan. 1, 2022.

At each event, a fully customized Jersey Mike’s tailgating trailer will give out samples of Jersey Mike’s fresh sliced subs and will have corn hole for them to play, an interactive kiosk display, giveaways, and a cell phone charging station.