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As Krauszer’s Food Stores prepares to expand beyond its traditional Northeast footprint, the New Jersey-born convenience store chain has tapped National Retail Solutions as its official point-of-sale provider.

Through the newly announced partnership, the Newark-based platform aims to standardize operations across the chain’s more than 300-plus independently-owned locations.

The collaboration also seeks to provide technological infrastructure so the brand can enter and grow in markets outside of its current base, NRS and Krauszer’s said in a press release.

Krauszer’s got its start in 1911 as a family dairy in New Brunswick. After, it evolved into chain known for deli favorites, groceries and daily essentials. Now headquartered in Edison, Krauszer’s is considered New Jersey’s oldest convenience store chain.

Launched in 2015, family-owned and operated NRS provides retailers with affordable POS systems and operations technology. Its network includes convenience stores, bodegas, grocery stores and sundries sellers.

With thousands of active terminals across the U.S. and Canada, the custom-built POS system includes features such as inventory management, sales tracking and marketing tools. The products empower store owners to compete and thrive against their competition.

Working with a ‘legendary brand’

According to NRS, the collaboration with Krauszer’s will leverage its robust ecosystem of features. The c-store will utilize integrated loyalty and rewards programs, granular inventory tracking, multistore management and e-commerce websites with online ordering.

NRS President and CEO Elie Katz shared, “Krauszer’s is more than a convenience store; it is a legendary brand that has served generations of customers.”

“We are honored to be the preferred point-of-sale provider chosen to support their next chapter. Equipping their 300-plus stores with our platform gives them the consistency and data visibility they need to scale operations efficiently as they enter new markets across the country,” he said.

Daniel Shah of Krauszer’s leadership team added, “As we look to take the Krauszer’s banner nationwide, we need a technology provider that understands the unique pace of the convenience store industry.”

“NRS offers the robust architecture we need to manage hundreds of stores while keeping the system intuitive enough for our franchisees to use every day. Consistency is vital as we grow the brand into new states,” Shah said.